subject: Invest in Your Annuity Business by Asking Yourself These Questions [print this page] Invest in Your Annuity Business by Asking Yourself These Questions
I am sure you have heard this advice before, invest in your business. There are numerous ways to do this, such as staff, an office, marketing, advertising and much more. Most annuity salespeople don't invest in their business. Instead, many prefer to look for the next deal or the next shortcut to a sale. This is easily illustrated when an agent says this: "All I want to do is sell." What they are really saying is they don't want to invest in marketing. We would all like the situation where all we did was sell, who wants to do the hard part?
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Marketing and investing in your ability to find better prospects is an important part of a successful annuity selling business. Here are some questions to ask yourself these simple questions and be honest with yourself.
Do you have a computer?
Do you buy crme paper? Do you make any extra effort to be the best?
Do you send thank you notes?
Do you have an office? Home? Elsewhere?
Do you have a telemarketer?
Do you have an assistant?
Do you have a budget for marketing? What is your doorbell cost? If you don't know your cost of getting in front of a prospect then you cannot plan a marketing budget.
Do you save money? Deferred compensation?
How about taxes? Do you set aside money for them?
Do you have an accountant? Attorney?
Are you involved with a charity?
Do you read the New York Times? Newsweek? Any newspaper? Trade Journals? Books? What do you read?
Do you attend estate planning seminars? Bar Association?
Who do you have lunch with? Other agents? Why?
Work is Work and Play is Play! Know the difference!
Invest in yourself by investing in your business!
Evaluate your answers and begin to write a marketing plan that will set you on course for annuity selling success.
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Are you struggling to generate enough annuity leads for your business? Do you want to Solve The Annuity Lead Problem Forever? Do you want to discover a proven annuity lead generation system that has worked for 1000's of annuity agents all over the world? If yes, then you need to download a copy of Bill Broich's Endless Lead Flow System!
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