subject: Why Do You Need Trademark Registration? [print this page] Why Do You Need Trademark Registration?
Watch out! Just because you have a very prosperous goodwill does not mean that you are forever secured of a sustained business. People are fully aware that business is a cutthroat competition where industry players resort to hyperactive marketing strategies just to establish their market niche. Along the process, crooked means are being used, such as, among others, infringing on a very well-known mark which has been already owned by someone else. Trademark Israel laws have been very proactive in dealing with unfair practices and so it established a registration system that will help business owners protect their popular marks.
Legally speaking, trademark is a business feature that facilitates immediate recognition of someone's business from the rest through the use of symbols, marks, designs, logo, words or group of words. Simply put, the trademark that businesses use will help identify the business as the commercial source of the products and services sold in the market. Trademark is extremely important in any business because people would usually rely on brand or product recall. Most of the time, services or goods which have benefitted them would be etched in their minds and so they become loyal patrons.
By registering Trademark Israel, companies or any persons will be assured of proprietary use of it for a specified period. Within this period, trademark rights can be exercised by the registered entity and will serve as a notice to the others that the trademark has already been protected by law. With that, business owners will be secured against any unauthorized use of their well-known marks.
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