subject: 3 Methods To Edit Sales Copy Effectively [print this page] Copy makeovers can work magic. Maybe all you require is slightly medicine, and not drastic surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you have. It is possible that you are sitting on some solid, yet hidden sales material. Often, basic copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You can be surprised at the result.
Here are 3 basic steps to complete copy makeovers:
1. Develop A More Compelling Headline
This is crucial. The heading is the first thing your audience sees. Either it "grabs" prospects by the jugular, or it does not. If the heading fails, nothing else matters much because it will not even get a fair reading. Make your heading and / or sub heading alluring. Talk to your prospect about what is most essential to her. Think in terms of the tremendous benefit your product offers and deliver it in a seductive and compelling way.
Construct a handful of words that attract consideration, identify specific target markets, and deliver enough interest and intrigue to pull true prospects. If you are under pressure with your heading, just think about the greatest advantage your product offers and promise it right up front.
2. Take The "You" Viewpoint
What does your weight loss story mean to your reader or prospect? Discuss about yourself and the audience shuts off. Talk to your reader one on one about something essential in her life, and you have her undivided consideration, at least in short.
If you could reshape your story, if you could express it in a manner that was more meaningful to your individual readers, you would rapidly capture their interest. There is variances between telling your audience that you lost some number of pounds, and telling them how they can lose some pounds, enjoy the process, and feel terrific about their slim, new look.
Remember the old promotion phrase "What's In It For Me?" Everything your prospect reads is filter through this frame of reference. With each statement, you make, your audience thinking. What does this have to do with me in my situation? How achieves this help me?" If the answer is not obvious instantly, off they go and you lose the sale. Many times the measure to remain or go is produced in the blink of an eye, and often unconsciously.
3. Turn Your Bullet Points Into Irresistible, Benefit Packed Mini Headlines
Make each bullet a "grabber" in its own right. Prospects tend to scan certain segments of an advert or sales letter, to establish if it offers something, they truly want. While many marketers use bullets, in their sales letters, most settle for weak bullet point copy, copy that lacks enthusiasm and passion.
If you are going to take into service this strong sales tool, you might as well take advantage of it. Build your bullet points with an identical emotion and magnetic appeal, as you would inject into a major heading. After a while, this gets easier to do. Bullet points are one of those sales letter components that have the power to cultivate intense reader interest rapidly. Use them for all they are worth by making each point justify itself. Each bullet point should be skilled of compelling the reader to read on, with heightened desire and interest.
Before you do anything else, try incrementing these basic copy makeover tactics. You might just notice an instantaneous improvement in your conversion rate.
by: Calvin Tan
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