subject: 4 Ways To Promote An Event Online [print this page] 4 Ways To Promote An Event Online
It used to be that when an event was taking place, servants would ride through the neighbouring villages on horseback and deliver invitations. Then the postal service was invented, which meant all party planners had to do was create an invite, put it in an envelope, stamp it and throw it in the box. It wasn't long before guests from around the world would receive their invite. Now, many invites are sent online. More than the invites being delivered via the internet, the party can also be promoted through various of its channels as well. 1. Paperless Post: Paperless Post lets you send fine stationary via email. From birthday cards, to thank you cards, to party invitations, Paperless Post will deliver your message in style. The company has been successful thanks to its reasonable pricing, lack of fuss, as well as its environmental friendliness. RSVP cards are included with all invites making it easy and quick for both the guest to respond, and the host to keep all their replies together. 2. Facebook Events: Facebook is a social media platform, through which people can connect with friends and share details of their social lives, including parties they are throwing or attending. Companies with Facebook profiles can of course do the same. Facebook has a customised platform for event invites, and with all of your friends and fans already in your network, inviting people has never been easier. 3. Twitter Chat: Once your event has been created, and invitations have been sent out, you might want to start getting people excited about it. One way to achieve this is by discussing it via online conversional channels such as Twitter. Get people to talk about your event by linking to videos or articles that mention it, by launching little competitions where people have the chance to win tickets, or by creating photo or video footage that will get people pumped about what's to come. 4. Local Search and News Channels: If the event you're promoting is a local one, then your main objective is to get the community to know about it. Use the internet to learn about local newspapers where you might be able to place an online ad or contribute a little piece of editorial about your company and your mission. Find out whether there are any local listing sites that you could notify about your event. Connect with other businesses and people in your area and then use the social channels mentioned above to communicate with them about what you're up to. There are many different ways to take advantage of the internet's vast reach when it comes to planning and promoting a party or event online. Choose the one you feel is most relevant to your event as well as the one most relevant to your audience and get started.
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