subject: 5 Ways to Generate Online Leads [print this page] 5 Ways to Generate Online Leads
Online leads are the key to the success of any e-business. Online marketing wouldn't be successful without it, yet not everyone is certain of how to generate online leads. Read on to find out.
1. Know who your biggest money comes from
First, you need to know that the rule of 80/20 stands in most businesses. The 80/20 rule means that 20% of your customers provide 80% of your business. This means that this 20% of customers are the 'gold mine' of your business and you need to identify who they are. Target your resources at these people for they have the potential to generate more income for you. How do you know who these people are? Take note of who have already shown an interest in your product or service, and follow up from there. There are several avenues that you can try, namely market research, free information online and the local library references. Market research involves some expenditure but if you haven't got budget, then simply make a list of your competitors, go to the websites and gather as much info as you can.
2. Learn about your customers
People aren't going to participate in surveys for nothing. To get them to do this, offer them coupons, discounts or other advantages. Not only will you be able to obtain information to understand better but there would also be increased brand awareness as well as sales from the use of the coupons.
3. Pay-per-click search engines
Pay-per-click search engines are one of the best ways to generate online sales leads. The cost isn't high for this because you only pay when people click on your ad. Nevertheless, traffic is good because active searches are directed to your website. You will be reaching those who are seriously interested in the searched item, therefore one hurdle is already cleared - which is trying to generate interest.
4. Create Google ads
Google is undoubtedly the most popular search engine. Create a Google ad with strong and relevant keywords and soon, customers will be lured to your ad when it appears on Google. With the reach that Google has, there is surely a very high possibility that you will be hitting potential customers.
5. Advertise your business in Yahoo
Yahoo is another great search engine. Any searches performed here will point to your business if you had advertised it. Remember to include the important keywords in your ad, especially with what your business is dealing with.
These 5 easy steps are good ways in generating online leads, ensuring that your business receives the desired awareness and sales.
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