subject: Imaginative Weight Loss [print this page] Imaginative Weight Loss Imaginative Weight Loss
Imagine eating yourself thin
By Paul Byrne www.hypnotherapylondonclinic.co.uk
A paper recently published inSciencemag had some research by a team from Pittsburg who found that by imagining repeatedly eating your favorite food or sweet your desire for that food diminishes.
What? We have always been told that if we crave something to try and think of something else. How can my desire for Cadburys Cream Eggs suddenly disappear if I think about stuffing my face with a box full of them?
This is what the research team found. They got a group of people and split them in half. One half had to imagine eating 30 M&Ms one at a time. The other group had to imagine eating 3 M&Ms one at a time. Then they put a bowl full of M&Ms in front of each person and asked them to eat as much as they wanted. The group who imagined eating 30 M&Ms on average ate 40% less than those who imagined eating 3M&Ms.
So they tried the same thing with cheese, one group imagined eating 30 cubes of cheese and the other group imagined eating 3 cubes. They got the same results; the 30 cube group ate 40% less when the real cheese was placed in front of them.
Next they thought "hang on" is it because the imagined 30 cubes of cheese group were full up after imagining eating so much cheese? So they got another group and got one group to imagine eating 30 cubes and the other to imagine eating 3 again but this time they put the a bowl full of M&Ms in front of them. Both groups ate the same amount of M&Ms. So it's more about what we imagine we are eating that effects our desire for it. The act of imagining changed our want for it in a very specific way. Imagining one thing doesn't change our intake of something else. It took repeated imagining of one specific thing like M&MS to reduce the actual eating of the M&Ms down by 40%.
What does this prove? It shows that by just imagining a certain food our desire for that food diminishes. If we imagine eating a lot of cheese our desire for that cheese drops. If we imagine eating a lot of M&Ms our desire for M&Ms drops. So imagining over and over again having some food at some deeper level shuts up the want. It's a bit like the 30th bite of our favorite food is never as good as the 1st bite because the want has gone. If we imagine eating something enough it affects the desire or the want for it.
So the next time you have a craving for something, instead of trying to distract yourself from thinking about it imagine having that thing you are craving over and over again and shut that want up.
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