subject: Online Press Releases: Best Practices [print this page] Online Press Releases: Best Practices Online Press Releases: Best Practices
The internet has revolutionized the process of putting out press releases for your business. While you may still submit your press release to individual newspapers, magazines, or television and radio stations, it's far more likely that they will pick up their press releases from an online distribution service. In addition, more and more people get their news online every day.
A well-targeted, optimized-for-web press release can help your business achieve
Higher ranking in keyword-related searches
An increase in your business visibility online
An increase in traffic to your website from news search engines
Direct contact with geographically and demographically targeted markets
Here are 4 best practices for making your business press releases stand out and bring in results.
1. Do your keyword research.
Write your press release with your target market and specific business goal in mind. Do keyword research in advance in order to use the terms most searched on by your audience. Put your keywords throughout your copy, but weight them toward the headline, subhead, and first paragraph of the release. Just don't go overboard.
2. Write an attention-grabbing headline.
Keep it to one line and highlight a unique offer, ask a leading question, offer a powerful solution for a particular customer need. You want to be as engaging and authentic as you can; don't be misleading or offensive, and definitely don't fail to deliver on your promises.
3. Choose your backlinks carefully!
Most news distribution services allow one or more links in your press release. Be sure to pick the ones that are most relevant to your target market and the specific business goals of the press release, and include keyword-rich text in your anchor text as much as possible.
4. Don't write a press release just for the sake of SEO.
While well-written and optimized press releases can be great for search rankings, your ultimate goal is to serve your clients. No one likes spam, and many businesses get into the practice of sending out a glut of poorly written and boring releases.
Need help writing regular press releases for your business? Let Calvert Creative make your press releases carefully honed business tools that inform, engage, and satisfy your target market while building trust in your brand.
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