subject: Sports in the USA MEDIA COVERAGE [print this page] Sports in the USA MEDIA COVERAGE
The immense popularity, of sports in America is indicated by the number of pages and headlines the average daily newspaper devotes to local and national sports. The emphasis on sports is evident in local evening news telecasts, too Every evening fox five to seven minutes of the half-hour local newe show, the station's sports analyst, whose territory is exclusively sports, reports on local, regional, and national sports events.
Television has made sports available to all. For those who cannot afford tickets or travel to expensive play-offs like baseball's World Series or football's final Superbowl, a flick of the television dial provides close-up viewing that beats front row seats. Although estimates vary, the major networks average about 500 hours each of sports programming a year. Recently, the emergence of several cable channels that specialize in sports gives viewers even more options. The foremost of these channels, ESPN, runs sports shows at least 22 hours a day and is now received by 37 million American homes, or nearly half of the 86 million homes with television sets.
PRIVATE AND INSTITUTIONALIZED ACTIVITIES
Opportunities for keeping fit and playing sports are numerous. Jogging is extremely popular, perhaps because it is the cheapest and most accessible sport. Aerobic exercise and training with weight-lifting machines are two activities which more and more men and women are pursuing. Books, videos, and fitness-conscious movie stars that play up the glamour of fitness have heightened enthusiasm for these exercises and have promoted the muscular, healthy body as the American beauty ideal. Most communities have recreational parks with tennis and basketball courts, a football or soccer field, and outdoor grills for picnics. These parks generally charge no fees for the use of these facilities. Some large corporations, hospitals, and churches have indoor gymnasiums and organize informal team sports. For those who can afford membership fees, there is the exclusive country club and its more modern version, the health and fitness center. Members of these clubs have access to all kinds of indoor and outdoor sports; swimming, volleyball, golf, racquetball, handball, tennis, and basketball; Most dubs also offer instruction in various, sports and exercise methods.
Schools and colleges have institutionalized team sports for young people. Teams and competitions are highly organized and competitive and generally receive substantial local publicity. High schools and colleges commonly have a school team for each of these sports: football, basketball, baseball, tennis, wrestling, gymnastics, and track, and sometimes for soccer, swimming, hockey, volleyball, fencing, and golf. Practices and games are generally held on the school premises after classes are over. High schools and colleges recognize outstanding athletic achievement with trophies, awards, and scholarships, and student athletes receive strong community support.
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