subject: 3 Lessons You Should Learn From an AdWords Screw Up [print this page] 3 Lessons You Should Learn From an AdWords Screw Up
Google AdWords can be a complicated mythical beast to conquer for the small business owner to expert digital marketing agencies. There has been a string of recent "incident" that has left a range of government and media agency a little embarrassed. To help you avoid an embarrassing moment with Google Adwords, here are 3 AdWords techniques you can learn from their screw up.
Limited Keywords - Don't have an excessive amount of keyword phrases in your online campaigns; keep your campaigns and ad groups nice and tight around a common theme. Not only does this help with improving your quality score, it will help you keep organised.
Avoid Broad Match - Using broad match can burn your Google Adwords budget really quick. Often before you have even had the chance to show one of your killer ads to a real potential purchaser. It will also help avoid your ads being showed for incomplete word searches and words that may be used to search with another term that is not relevant to you.
Build Negative Keyword Lists - A negative keyword list can be added to either an Ad group or the entire campaign and is one of the most overlooked aspects of Google AdWords for beginners. Using a negative keyword list will tell Google not to show your ad if a search contains a specific. For example, if a search contains your keyword phrase, but also includes a word that is on your negative keyword list, your ad will not be shown. This can be very useful if you are a premium provider of a product or service and you don't want your ads to show if a consumer searches including the word "cheap" or "sale" etc.
For example, let's say you sell Toyota alloy wheels. If I had a negative keyword list that contained the term, reviews, and someone searched for, Toyota alloy wheel reviews, my ad would not be shown. This would not give them the opportunity to click on my ad and spend my budget while they are still in the knowledge gathering phrase of the buying cycle.
Hope you can use these 3 easy to implement per per click marketing techniques to improve your Google Adwords results.
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