subject: How to Purchase a Mailing List for a Fund raising Note? [print this page] How to Purchase a Mailing List for a Fund raising Note?
Giving fundraising notes with the mail is a very common fundraising technique for several nonprofit agencies. When you compose your fundraising note, you should consider the letter's intent and who'll be reading through it.
The person you might mail to may or may not know something concerning your business. These are individuals that your company doesn't actually have a connection with; hence they are "cold" customers.
Renting a mailing list is a very common approach to take. There are lots of mailing list rental businesses these days that are able to assists you to determine your guidelines and pick a list. If you choose to rent a mailing list, be cautious about falling on the "Blessed Zip Code" lure. In several towns, there is a place which is thought to be more affluent plus some fundraisers think if they mail to anyone in that zip code, they will find new donors. In the end those individuals have cash, correct? You'remistaken. Simply because persons have cash but that doesn't imply they offer it away to charity. And when they do, they'll not find your company interesting. And several persons just will not give via the mail. If you intend to rent a mailing list, it's best to have a list of subscribers who have assigned through the mail to related agencies. This can supply you with the ideal possibility of victory.
There are a number of tools you have in your marketing tool box, Mailing Lists being one of those marketing tools. Direct Marketing has been around a long time, and it's still a highly effective marketing tools today!With effective mailing lists you increase the chances of the number of "opens" from your direct mail marketing campaigns.
Regardless what type of mailing list you choose to use be sure to "seed" your mailing list with your personal name. Then you'll learn once your fundraising letters arrive in donors' houses and precisely what the package appears like as soon as it arrives.
Keep an eye on the mailing lists you choose so you are going to find out which of them are effective to suit your needs. You may want to use these mailing lists once more.
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