subject: How Retailers Can Use Twitter to Connect With Customers and Extend Business Reach [print this page] How Retailers Can Use Twitter to Connect With Customers and Extend Business Reach
Twitter is a free micro blogging site. It is used to send out one or two sentence messages to followers.
Celebrities, news services and businesses are using Twitter to communicate. While plenty of the Twitter traffic is nonsense, plenty, too, is good value.
Twitter offers retailers an excellent marketing opportunity to retailers, particularly independent retailers without a large marketing budget.
Setting up a Twitter account is free and sending messages is also free. So, the barrier to entry is vow, non-existent in fact.
The Twitter opportunity is especially valuable to retailers because of the immediacy of getting the message out and because those receiving the message want to hear from you, they are your followers.
Here are some tips for retailers wanting to get the most from a Twitter opportunity for their retail store:
Create an account name which is relevant to the business name. This makes it easy for people to recognise you.
If you are not sure where to start, just start. Using Twitter is like riding a bike, you get better as you go along. Feedback will indicate if you are making good progress.
Promote your Twitter account to your customers, on your business cards, in flyers, in posters in store and in your shop window.
Be unashamed to ask people to follow you.
Promote that you will have Twitter customer offers - this makes following you more compelling.
Send messages, tweets they are called, which talk about the business as well as sale and other offers for customers.
Be sure to track the response. For example, once you have a pool of followers, run a Twitter only campaign which customers must come in and ask for. This will give you an indication of how successful your message was. Having a Twitter only offer adds value to the new channel.
By using Twitter, you are promoting the business to a wider community of shoppers than this you attract today. Others can find you on Twitter and this is where the social media site can really help a retail business attract new customers.
Be authentic in your tweets. Be truthful about the business. Be generous in your offers. Respect the time you will ask of your followers to read your message. The best way to learn what works for you is to use the service. There is no doubt that twitter experience leads to more appropriate use from a retail business perspective.
Above, use Twitter to humanise the business. Achieving this outside your four walls will broaden the ap
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