subject: Make Money Building An Email List [print this page] When you have an internet business you will eventually hear that the money is in the list. This is true to an extent.
You certainly can make money building a large list, but there are other things you need to do as well. This article is going to explain why building your own list is so important to your online business.
One of the main reasons why it is so important is that it allows you to capture the contact information for people that are interested in the niche of your business. Because it takes a person numerous times to see something before they act on it, being able to contact your potential customers is critical.
This means you can send out information to your list on things you have for sale, and some will purchase from you.
Others will take longer, but that is okay because you have a way of contacting them that they signed up for. This gives you their permission to contact them, which is so vital to building a business with a good reputation.
A second reason having a list is vital is because it allows you to develop trust with your customers. You can use your list to give them free articles, eBooks, software, or anything else that they will find value in. The more free things you provide them, along with a few advertisements for products, the more they will start to trust you.
Just make sure that the free things outweigh the advertisements or people will start unsubscribing from your list. It is easy to build trust with customers if you are honest with them and always provide quality.
A third reason having a list is essential is because it lets you get to know people better. When you are online, it is impossible to get to know someone half way around the world without a tool to do that. Your list becomes that tool because you can get a little personal in this.
Do not over do it and start boring everyone with all of your life stories; just let your personality shine through what you write. Don't be afraid to be funny, sad or whatever else you are feeling, just be yourself.
When people know that there is a real live person behind something online, they tend to want to spend their money with you instead of someone that they know nothing about.
These are just a few of the ways that you can easily make money while building a list. Trust, being a real person and providing value are all very important to building a successful list because this is the only way to make money with it effectively.
by: Steve Lauri
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