subject: Copywriting tactics for anything you sell online [print this page] Copywriting tactics for anything you sell online
Good writing is only one part of producing copy that converts well. You have to be able to get inside the minds of your target audience so you can explain to them why they need your product. The copywriting tactics that follow have been shown to produce good results. The point of sales copy is to help potential customers understand the benefits of your product. But at the same time, you need to show them that your product actually delivers what it says. Sharing testimonials from past customers is a good way to provide proof to your readers. Testimonials can be an excellent way to persuade a doubtful customer to buy.
When hearing something from a third person our minds naturally believe. It also gives them some insight into whether the product really will live up to the claims.
There are many scams doing the rounds of the Internet, so everybody wants to be careful before they actually invest their money to purchase anything, especially online. If you want your testimonial to have a more realistic approach then it one should include the persons website or details. You could also add video testimonials for a more realistic approach.
Where possible, try to spread your testimonials throughout your copy and not center them in one place. Show them in every other paragraph. Check that your testimonials point out different benefits and advantages that your product can help address. When creating a sales copy you can increase the value of your product in various ways. You might include a free bonus for every customer who buys. Let's admit that we love getting a free bonus. They all like it when less money is spent on something of quality. With the help of a few bonuses with your product you can effectively give the customer the impression that your product is very valuable.
There are also instances where people only bought the product for the free bonus included. Yes, the effect is that great. It all depends on what bonuses you include and how you position yourself. To see positive results the bonuses must compliment the product. Don't put in the bonus just for the heck of it. The third important tip is to use the P.S. or post script at the end of the sales letter to grow your sales. If you get the post script right, you can increase your sales.
Various studies have shown that almost everyone reads the P.S. It also prevents some customers from leaving your page and also provides the greatness of your product. Make your post script a strong call to action and summarize your offer for your prospects. Good copy can help you capture more sales more effectively. By writing a good copy you can increase your profits. After all this is business.
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