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Building The Business The Techie Way [print this page] One of the advantages of knowing how to create a website is its power to reach out to other people anywhere in the world. If you are a businessman, and you know how to create a website, then you are in luck! A business web site might just be the thing that would help your business grow. Here are just a few of the reasons:
Advertisement. Yes, it is a form of advertisement. Your web page allows people to get to know your business without even visiting your store. Think of it as a flyer that doesn't need a person to roam around and hand them out. All they have to have is a computer connected to the www and click your link. (You do need to create tags for your site to make it a popular search, but that's another story.) There is a popular saying that a business without a sign is a sign of no business.
Globalization. Okay, so it's a little exaggerated. But still a website that allows your business to be seen by people not only in your country but anyone in the world creates a global scope for your business. Bigger scope, bigger chances of profit.
E-commerce. Not only will you advertise your business, you can also transact with your customers online! It's pretty much how people carry out their some of their chores nowadays. Take for example a grocery store using e-commerce. You can access their website, select your purchases, pay through your credit card and have your purchases delivered right at your doorstep. Convenient huh? Or if your business is more of services, you can allow customers to have their own account and receive announcements or discounts through e-mail. One very popular type of service online is purchasing airplane tickets.
Customer-oriented. It depends on how you create your website, but a great thing about having your own site is it allows feedback from customers. They can easily point out things that they find great and not-so great about your business. The business web site can be the repository of fan mail or hate mail from your customers which can help you improve on your services. A very popular site where there is a huge feedback from site visitors is YouTube. Almost all the videos that allows comments have relevant comments about the video with of course, some exceptions.
Networking. Quite a popular word nowadays with the emergence of Facebook and Friendster but the idea of being able to collaborate with others or even the same type of business may enhance your profitability. Let's say your business is selling template of website designs. Another businessman who visits your site has a website hosting company. He asks if you want to have a partnership. A merged business of a website with a domain name would be a plus since the customer would prefer to be doing it all in one place.
There are other advantages on both the businessman and the customer side. Products are advertised in the business web site for easier exposure and even job vacancies can be posted. It is a great way to build a business, especially if you're still starting out.
by: John Cunningham
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