subject: Insurance Marketing - How to Get a Flood of Referrals From Competitors [print this page] Insurance Marketing - How to Get a Flood of Referrals From Competitors
The reasons are plentiful. Your objective, once you decide to undertake this method of generating referrals from your competitors, will be to point out these glaring reasons. You'll help them solve a problem that ALL insurance agents face. This major problem we all face will be the driving force of making your phones ignite. Master it, articulate it to your potential referral partner, and develop your strategy to solve it with a high level of integrity, and you will have a stream of referrals you've never thought possible.
As you might imagine, your competitors will have a very high initial level of skepticism as to why they should send YOU a referral. You will need to be prepared with reassuring proof. You will need a plan you can communicate to your potential referral partner that assures them every precaution to protect their interest will be taken. We developed two elements to our plan that have paid huge dividends. They are so powerful, they get our Direct Writer referral partners to not only refer us their clients, friends and family, but also other direct writers they know in the area! It's truly magical. Secret sauce ingredient #3
5 key reasons your competitors might refer you to their client. A Sample
Johnny, their 18 yr old son just picked up his 2nd moving violation. Their direct writer company wants the kid to be removed from the policy or they will terminate the whole auto account. Without an effective way to insure the youthful driver on his own, this would likely expose your referral partner to lose not only the auto line, but the home, umbrella, and perhaps boat or rental property to yet a 3rd competitor to both of you. If Donny Direct Writer tells his client, "Joe, we need to take Johnny off the policy and you need to go shopping for quotes for him, because we can't help you ... sorry." ... what do you think is going to happen to that account? Ivan Independent Agent is going to swoop up on the whole account faster than a NY minute!
This direct writer agent is highly motivated to find a solution to this issue, but alas he can't, unless they have someone like you. Some agents could very easily solve it, others cannot. Knowing which agents desperately need to partner with an Independent Broker is the key ingredient to the secret sauce. Another vital element is knowing how to articulate to your prospective referral partner, the 5 Key situations where they have been exposing their client base to peril by not using you as a resource.
Combining The Secret Ingredients Equals a Million Dollar Referral Recipe
For the enterprising agent or broker, this article provides enough information and strategy to direct you on a path to a very successful referral strategy. Once you identify the 5 Key Situations your competitors need you, and develop a plan that secures your referral partners interests, and finally ... you know the secret to identify the right Direct Writer agents to target - You will have a home run referral strategy that can pay you a handsome residual income for a lifetime.
Want all the Ingredients to the Secret Sauce? Look below for a link to the report... Insurance Marketing Secret Sauce Exposed - How To Get Referrals From Your Competitors.
To your success,
Steve Aylor
Fill in all the blanks and shortcut your learning curve. Read in great detail how we perfected a system over 42 years that generates a flood of referrals Daily, Weekly and Monthly.
Insurance Marketing Secret Sauce Exposed - How To Get Referrals From Your Competitors
http://www.4morereferrals.com/secretsauce
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Killer Tips, Tricks and Tactics to Generate Referrals and the Strategy behind implementing them !
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