subject: Why Is An SEO Must For The Dentist? [print this page] Why Is An SEO Must For The Dentist?
If you happen to have a website, then it's likely that you may have been knowing about the SEO's, but if you are not one of the internet gurus then you just do not know what is it and what does that means. Taking a bit of time to get to know with the basic premise of search engine optimization and how it applies specifically to marketing dentists is the very first step towards creating a website that really works for your business. Dentist SEO is essential for accomplishment.
Let's start with understanding just what SEO is. Search Engine Optimization is a series of procedures designed to improve the rankings of a website with the major search engines. Search engines use formulas to control how relevant each website is for a particular search. The results are based on keywords, site maps, the number of back links, how 'fresh' content is and a variety of other factors. The process of optimizing a web-site is targeted at attracting search engines and successfully appearing in their indexes.
While all that sounds complexes, its really just a process of attracting search engines to a precise site. In the case of dental websites, many of the procedures mentioned above should be used; however, there are a few areas that should be intensely reviewed.
Keywords: In the world of search engine rankings, the first area of concern is always keywords. Keywords are nothing more than the words or phrases used by someone searching the web - it is what they input into the search engine to get their results. Dental offices should carefully analyze their keywords to make sure that they are as useful as possible. Dentist SEO rules say that all these keywords should only make up 2% or less of the total text discovered on a page.
Content: The content that is found on a website is useful for a variety of reason, but in terms of marketing dentists you'll find two. First, fresh content, appropriately laden with keywords is 'crawled' even more often than older content. It's critical for those who hope to see an increase in their search engine rankings. Second, content that is relevant to the potential patient attracts another kind of viewer - the human kind. By providing human readers with informative and fresh content they are far more likely to stick around and, hopefully, convert. Dentist who also remember that the process of search engine optimization involves not only getting search engine spiders but human viewers often see the most success. Marketing a dental service on the web is a pretty straight-forward matter if you pay attention to the process of SEO.
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