subject: Choose Your Own Website Colors with WebBee Online [print this page] Choose Your Own Website Colors with WebBee Online
The choice of correct colors for your website is as much strategic as it is graphic. It is not simply selecting a color that is right as per your corporate identity, you need to pay attention to the color combinations that work on web, add textures etc. Similarly, the choice is also not merely on the color you like, there has to be a reasoning and logic to support the choice, then only will they be justified on the site. There has to be just the right mix. Easier said than done, We know, still this write up will help you make a better choice.
First thing that you should always keep in mind is that your website is the extension of your brand identity; therefore, it should always be in sync with the look & feel of your brand. In other words, the color schemes that you have on the logo, stationary etc. must be carried forward to a certain level to the website. It doesn't need to be one to one replica. Rather, it should never be a replica. The theme should be the same and the application specific to web medium.
Then you should make a choice between neutral colors like whites, greys, browns, blacks etc. which are the safe choice with a universal appeal or warm colors like reds, yellows, oranges, pinks etc. which are striking and meant to get attention. You can also opt for cool colors like blues, greens, purples etc, these are more soothing on eyes. The choice should be made keeping in mind the kind on audience that will visit the site and the purpose for which the site is designed. For example a health portal for national audience will work better with neutral colors while a bowling alleys Website Design LA will look good in warm colors.
Color combinations are equally important. You can use readily accessible color guidelines that suggest which colors work well with each other. Still your own logics and creativity has to be applied. You must know whether you need complementary colors or contrasting ones. Both work equally well when used properly.
The above are the broad rules but the pointers that many people ignore spoil the whole look of the site. For example, the colors of text should always be dark and crisp to make them properly readable, no fancy stuff here! Certain colors look different on different browsers. Therefore you should always test all chosen colors before finalizing etc. These small things make big differences.
Remember, these are all guidelines; nothing can substitute your own judgment and outlook. So keep these in mind and work as you like to give your website beautiful colors.
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