subject: Finding the Best Way to Advertise Online [print this page] Finding the Best Way to Advertise Online Finding the Best Way to Advertise Online
Let's face it people are always looking for the best way to advertise. Online and offline, marketing is the only way you can get new customers. A lot of folks don't realize it is easy to get traffic and visitors with good advertising.
But with so many choices, they get stuck getting started. Everyone is afraid of wasting time and money on poor advertising. Don't be afraid to jump in and set a marketing budget. Getting anything going is better than sitting around.
Advertising online is a numbers game.
You need to track and test each advertising source to see what results you get. Some will fail and some will be home runs.
If you want to know the best ways to advertise your business, dig deeper into your market. Look and see how your competitors are advertising and copy them. Buy the same ads from the same places.
Going to the search engines and typing in one of your market keywords will show you exactly what others are doing. Find a competitor and do a search for them online at a search engine. Look for other sites that are showing for that name and go research. Find where they are advertising and do the same thing.
Basically this is letting others find the best way to advertise your own business. They already found good spots. Go back in a week or two. If the ad is still up, it might be working. Go back in a month and if it is still running, you can almost guarantee they are getting results.
The best way to advertise will depend on where your best customers hang out and visit often. Find where they go and get an ad up in front of them.
For many niche markets, forums are the best place to put your ads up. Often popular forums offer advertising at very reasonable rates. Getting active in 5 forums in your market is a good free way to market your products. It is very time consuming if you let it be though.
The key with forum marketing is to wait to promote your business until you have established a great reputation. So just join and get involved on the forum for a month. Post every day, helping others out and making friends first. After you respond to a question in the forum, send the person you helped a longer response via message with even more help.
This will soon get you tons of friends who will like hearing from you and even support your later posts.
This is incredible for building your reputation on a forum. After awhile, you will know when it is right to offer solutions to problems with a link to your blog or website. I would say after a month or so, add a simple link to your site to your forum signature. By now you should have a hundred posts and your link will be visible on all those old posts plus any new ones.
With forums, stay active. Every post will display your website link. The more people like you, the more traffic you will get with a signature promo. Get on threads that are popular and you get more exposure. The more forums you are on the better.
I will say to limit your time on a forum every day. Try to zip in and do a handful of posts and then head to the next forum. It is really easy to waste too much time in forums. Participate but don't get carried away or the day will disappear and you wont get any work done.
Now Pay Close Attention --
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