subject: Social Marketing Done Correctly Is Very Beneficial To Businesses [print this page] Were you aware many businesses are seriously considering developing social marketing campaigns? It's true.
It's not unusual in today's business climate for companies to hire people to actually set up and run social network marketing programs. The primary focus being to brand themselves and bring it in front of those following their website or blog.
If social marketing has become that important to many companies, where does it rank on your list or priorities? Large corporations, small companies, and individuals have decided that even without a known brand within the social network you can still get traffic and sales.
Social network morphed into social marketing once it was realized that the internet was a tool that worked incredibly well to promote products and services to the younger generations. The tipping point happened when it spiraled beyond that group.
Social sites in general use mass media well whether it is through discussion or marketing because they reach and influence a targeted mass of people instantly. This makes it a huge productivity booster for an online business allowing you to organize everything in your life including social marketing campaigns.
Social network sites work on different levels from local to international. The goal of your marketing plan is to develop your brand into a means for positively influencing the attitudes and behaviors of your target group.
The desired results of your social marketing is to leave your audience happy enough with you to become an active member of your group. Meaning that they will eventually buy what you are selling and hopefully continue to do so.
And that brings us to something that everyone interested in marketing anything successfully via social networks needs to keep in mind:
Effective social marketing is really about making friends. If you find people who have similar interests as yours and enjoy the discussions and information they can get because of you, you're on the right track.
If you can then form lasting, trusting relationships with them without their feeling like they are only a customer, they will want to buy from you.
If you continue to treat them with respect, you will have a long-term customer of whatever you're selling.
People are quick to move on if you break any of the above rules. There is a lot of competition and others who are willing to treat them right.
Here is a basic rule to follow when considering your audience. Offer them more than they offer you.
In fact, it should be 80/20. For every individual piece of information you offer that is promotional by nature, you should give them four pieces of material that is useful to them.
by: Thomas Brant
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