subject: Seo - 3 Fundamental Components Of Any Search Engine Optimization Campaign [print this page] Traffic is the lifeblood of any online business and search engine optimization is one of the best ways of getting it. If the mere mention of the term makes you shiver, don't panic. Search engine optimization is relatively complex, but once you understand what the search engines look for in a website, you'll be a search marketing whiz in no time. But let's step back into the present and discuss a few things that the search engines like seeing in your sites and will reward them with good rankings:
* Fresh Unique Content. The search engines love nothing more than fresh unique content. This is why SEO experts advocate the use of blogs. Compared with static HTML sites, blogs are extremely easy to customize and update with new content. Posting once a week to your blog is adequate, although posting more often would be preferable for both the search engines and your human visitors. It can be discouraging at first to create content for a new blog because there won't be much traffic to it. However, as time progresses, all the content that you create will add up and you will have an aged, content packed website, something that the search engines absolutely adore!
* Relevant Keywords. Targeting keywords will cause your site to show up in the search results when someone searches for them. Many site owners make the mistake of targeting a massive number of keywords, both broad and specific ones, in the hopes that they'll capture traffic with a wide net. With broad keywords like "weight loss", you'll be facing millions upon millions of competing sites, so you would be wasting your time targeting such a keyword. By adding modifiers to your broad keywords, you are not only increasing your chances of getting to the front page of the search results, you are also making your site more relevant in the eyes of the search engines.
* Inbound Links (aka Backlinks). In the eyes of the search engines, having backlinks to your site means that your site was important enough to get links from other sites. The more relevant the other site is the better, although links from unrelated sites will usually help your search engine rankings. Inbound links from popular sites like Squidoo and Hubpages are highly desirable because they are known as authority sites. These sites are many years old and each have millions of pages indexed in the search engines. Having a large number of backlinks is great, but having a small number of powerful links like those you get from authority sites is even better: quality is preferable over quantity. That said, it couldn't hurt to diversify your linking strategies.
Search engine optimization is not all about pleasing the search engines. Keep in mind that the content you put out for the search engines will be seen by humans as well. Having top rankings will mean nothing if your content is low quality. The cardinal rules of search engine optimization are to have fresh and high quality content, to have solid backlinks pointing to your site, and to keep everything relevant.
by: Jason James
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