subject: How to Create a Jewelry Store Online [print this page] How to Create a Jewelry Store Online
Creating an online jewelry store from your already existing business needs a lot of preparation on the part of the owner. Here are step-by-step tips on how to go about it and be successful, too!
1.Make an inventory of the things you already have.
Go through the jewelry you already have in your store.Identify which items will suit a young age bracket, pre-teen or teen, for instance.Also find out which styles will most likely catch the attention of the more mature buyers.Buyers of jewelry are mostly women, though there are some men who do buy jewelry for themselves or for their loved ones as gifts.Check out jewelry sites for pieces of jewelry that are preferred by the buying public. Make sure you have jewelry items that are up-to-date with the latest trends and fashion. Check out women's magazines or online auction sites for information. You have to do this in order to stay on top the online jewelry business game.
2.Create a website.
Your jewelry store on the internet is your website.You have to create one before your online business can take off.Select a reputable server to host your website.When you have done that, you (or a web designer) can start designing your website.Choose a short name that is unique but can be easily remembered.Make sure that your web address is permanent and its domain name is something that you own.This "www address" or URL can be your blog or a one-page website with a catchy logo, your contact info (email add or "contact" form), your name, other ways people can contact you (Facebook, Twitter, etc.) and a link to other storefronts that you are using.Make sure to add a blog area in your website where you can interact with your customers (This will help market your site!).Since all transactions are completed through credit cards and other online payment methods, it is also best to get a PayPal account.
3.Once you have a website, upload professional photos of your items.
Customers are attracted to beautiful things, as they are to beautiful photographs.They are more likely to buy your jewelry if the photos you post in your website show their actual excellent craftsmanship. As they say, pictures don't lie.Also, don't just post one photo per item, post several from different angles.Give each item a detailed description of what it is made of and its actual size as photos cannot do that.Since some people do buy jewelry as gifts, a peek at your simple yet elegant packaging a box, a jar, a purse -- will keep them coming back for more.
4.Fix a reasonable price.
By reasonable price, we mean a price that will make sure you are able to cover all your expenses (cost of materials and packaging, overhead cost, time spent in making a particular item, etc.) and still give you a profit that you are happy with.When you fix your price, make sure that the price you post in your website has a certain allowance for future business expansions.Checking the prices of competitors will also give you an idea of the market prices.
5. Market your website.
Marketing your website offline is easy.You can print your web address on your business cards and give them to friends who will also give them to friends of friends.Your letterheads and envelopes, as well your packaging material,should also contain your web address.You can also print pamphlets, brochures, banners, flyers, and posters to market your website and your products. Due to the popularity of social networking sites like Facebook, you can also create an account with the name of your online jewelry store and give your friends an idea of the items you have for them.
When online, you can register your website with existing search engines like Yahoo, Google, etc.Whenever potential buyers look for online jewelry stores, your web address will be easy to find.Joining online auctions, discussion groups and directories will also help.Including a "sold gallery" page in your website will also help you attract more customers as people usually feel secure enough to buy from a certain store if they feel that others have done so, too.
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