subject: Basic Elements Of Good Web Design [print this page] As any successful business owner knows, advertising is an essential ingredient in making a business work. In fact, it may be the most essential part of building a business. Even if you have the most innovative product in the world, your company may still not survive if your advertising strategies don't effectively market that product. You must get the word out in order to bring in customers and clients. Part of your marketing strategy must contain a good plan for advertising.
Advertising online is one of the most important ways to spread the word about your business or product. As print advertising slowly becomes more and more obsolete, companies must find a way to compete in the digital age. This means making online advertising an essential part of your marketing strategy. One of the first and most obvious ways to accomplish this is to have a company or business website. The fact is that most people do their research online these days. If you don't have an online presence, you are missing out on one of the easiest ways to make sure your company makes a name for itself. However, creating a web page is more than just buying a domain and having your buddy who does a little bit of programming whip up a site for you in an hour. People know a good website when they see one. It must be professional, clean, clear, and easy to understand and navigate. Without placing the right emphasis on good web design, you are just as likely to create a bad impression for your company.
One of the most basic elements of great web design is usability. Your website users shouldn't have to be rocket scientists in order to figure out how to get around on your website. It should be obvious and self-explanatory. Some designers call this intuitive design. Getting from point A to point B should feel intuitive to the user. Don't test your user's patience with lists of requirements before they get to the meat of your site.
Another element of good web design is an effective focus of the user's attention. Although dynamic websites can be flashy and exciting, make sure your focusing on your desired element and not distracting your user with your use of fancy design. Keep it simple. Make it easy for your user to find the information they are looking for.
by: Art Gib
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