subject: Online Payment Processing - Important Features That Must Be Included [print this page] Online payment processing is a very competitive segment in the Internet. This can only be good news for online businesses who want to attract more customers in their websites. As more and more online payment service providers clamor for more businesses, more features are being offered at very reasonable rates. So, online retailers, big and small, can now offer more efficient and convenient online payment methods to their customers. But you do not need all the bells and whistles just to be able to provide a no-nonsense payment solutions right on your website. You just need to know which features you need and those that are widely used and preferred by your target consumers.
First off, your online payment processing solution must be able to process different types of Web-based payment options. These include online checks and credit cards. Always keep in mind that by providing your customers with a wider set of choices to pay for their purchases on your website, you give them a more flexible, quicker and easier way to do business with you. With that in mind, you also avoid expensive processing costs. Speaking of convenience, make sure that your payment system also allows you to view the results of your transactions in real time. This can save you from sending out orders to customers whose credit cards are fraudulent or have been rejected.
Second, choose an online payment processing system that keeps details of all your transactions. With this, you can easily track and manage your sales and inventory. By having a backend accounting service tied to your online payment system, you have to worry less about record keeping and you can focus more on your growing your online store. It is also a good idea to have your online payment system integrated with other means of processing transactions. Ask your service provider if their payment solution can be used with fax machines or telephones in case your Internet bogs down.
Always remember that the kind of online payment processing you offer on your site can make or break a sale. If the software that you install in your website gives you the capability to work with all major credit cards and other online payment solutions without necessarily driving you and your customers crazy, then you have found the right payment system for your Web-based store. In the end, make sure that the payment system provider that you choose can deliver on the features that you want not just in the present, but also in the future.
by: Troy Truman
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