subject: The Man Behind Rolex [print this page] The Man Behind Rolex The Man Behind Rolex
Conduct a speedy stock list of luxury watch brands. What do they have in common? (Besides being dearly priced, that is.) If you take each of them in consideration, you will find that most luxury brands , particularly the Swiss ones, are called after their founders. This distinguishes Rolex from others, among many things. Instead of immortalizing his name by utilising it as the marque, Hans Wilsdorf opted to use another label for his watchmaking company -- Rolex. Of course, being the founder of the world's number one luxury watch marque, Wilsdorf, in the end, still managed to have his name remembered .
It was March 22, 1881 when Hans Wilsdorf was born in Bavaria, Germany. At that time, watches might as well be the farthest thing from his mind having born into a family of iron mongers. However, it appeared that Wilsdorf was not meant to be one. He was orphaned at the age of 12 and before long, he found himself working for Cuno-Korten, a watch company located in Switzerland, the watchmaking hub of the world. This marked the start of Wilsdorf calling as one of the most acknowledged names in the watchmaking industry.
Working under a watch company animated Wilsdorf to pursue his own watchmaking business which he did by the age of 24 with the help of his brother in law, Alfred Davies. Being the visionary that he was, he was not satisfied with simply getting notable watches. He desired more. The moment Wilsdorf foresaw a precise and elegant timekeeping device to be worn in the wrist during the time when pocket watches were the fashion meant the origins of Rolex. The year 1908 is indeed a year to be recorded in the history of watch industry.
Soon after its inception, Rolex began getting honors and recognitions from diverse bodies. The Bureau Officiel in Bienne took note of the excellent craftsmanship of Wilsdorf evident in his timepieces two years after Rolex was founded . Four years after that, another Rolex watch earned recognition from the Kew Observatory in London after clearing thorough testing.
The next famed Rolex watch was officially founded in 1927 -- the Rolex Oyster. Wilsdorf stayed put true to his passion of continually busting barriers in the realm of watchmaking. He produced a waterproof watch and he proved to everyone that the Rolex Oyster will still run perfectly even after being submerged into water by having Mercedes Gleitze wear the watch while swimming. After fifteen hours of swimming, Gleitze showed signed of exhaustion while the Oyster was still working in fine shape.
After the Oyster, Wilsdorf invented what is now known as the Perpetual, a self winding watch powered via the wearer's arm movement in 1931. If you look at the years, it is clear that Wilsdorf is not one to rest on his laurels, so to speak. In a span of five years, he was able to come up with the first waterproof wristwatch as well as a watch powered by the wearer's movement. Some years later, specifically in 1945, he also came up with Datejust, the Rolex watch which displays the date through a Cyclops lens. By 1956, Rolex showcased the Day-Date, a watch which displayed both the day and the date.
The future models of Rolex may not be created under the direct supervision of Wilsdorf seeing that he passed away on July 6, 1960 but it can not be denied that each watch holds his ideals. When you think of buying one, think of the man behind the marque. Dream big and work hard to make it come true so you can be worthy of the horological excellence that is Rolex.
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