subject: 5 Practical Ways To Own Your Niche Online [print this page] 5 Practical Ways To Own Your Niche Online
Using your small business's web presence most effectively to help develop and build your business prospects in a remarkable way is pretty much the name of the game for web-savvy entrepreneurs. To have a website serves several practical purposes, but to really turn it into a lead and sales generating tool, you've got to find a niche and focus on truly owning it online. Here are 5 practical ways to do so:
1. Crank Up The Trust-Factor.
In order to be respectedby your customers and by the sphere of attention you attract with your web presence in generalyou've got to be sincerely trustable. Build trust by being transparent. Share your story online; provide legit contact details and respond to all inquires. Also, getting legitimate testimonials and other accreditations that might apply and proudly displaying the endorsements on your site can help.
2. Write To Your Heart's Content.
And then some. The more you write on the web, the more you'll be exposed to those that should be finding you online. Blogs are a great way to get the word out. Blog for yourself and your own site; and also reach out and offer guest posts to well-respected third party blogs in your niche. Prolifically pursuing social media and often-read web forums is another great way to gain exposure. Also, don't be afraid of offering press releases when there's good news to share.
3. Build The Best Website In The Industry.
Here's the trick to creating a great niche-owning website: keep it simple and clean in design and focus 80% of your efforts on developing library-quality new content. You want to be the absolute best website in the market when it comes to providing above and beyond information to info-hungry customers and visitors. This takes an incredible amount of work and dedication, but the best part about it is that if you're already a trusted expert on your niche, providing A-list information rapidly on a large scale should be a breeze.
4. Position Yourself As An Expert.
Your business and your website will stand on their own to a large degree once you've established them as being leaders in their niche among lesser competitors. But a seriously big part of the overall brand is youthe entrepreneur. By being known as an expert in whatever circles you associate with (industry and trade groups, friends, associates, etc.), the opportunity to promote your cause will present itself quite often if you just look for it. Of course, looking outside the box to find ways of position yourself as a definitive expert on the topic can also help. Possibilities here might include doing media interviews and engaging in speaking arrangements if that's your cup of tea.
5. Realize That You Just Can't Do It All.
This often comes as unrealistic news to so many eager entrepreneurs, but the truth of the matter is that there are only 24 hours in a day (and we all need at least some shut eye, R&R, and quality family time). Figure out what parts of your business niche that you are the top expert on and focus your efforts and attention in these areas. Take full advantage of outsourcing the other tasks like website design and SEO that can be better performed by expert professionals in the field.
Bottom line is that if you want to truly own your niche online, you've got to work incredibly hard to position yourselfand your businessas the number one top trusted expert in the field. It takes monumental effort for sure, but legit results are very achievable for the relentless entrepreneur!
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