subject: Trademark Lawyer Mississauga - Learn How to Get Twice the Trademark Expertise You Need [print this page] Trademark Lawyer Mississauga - Learn How to Get Twice the Trademark Expertise You Need
: Trademark Lawyer Mississauga - Explains the Advantage of a Trademark Lawyer who is also a Trademark Agent
Did you know that a trademark lawyer Mississauga can also be a trademark agent?
That's like getting double the expertise.
When considering registering a new trademark you need more than a registration. Your trademark will need to address your unique marketing niche and legally protect your company from a third party's trademark infringement. If your trade name is confused with another in the market place, the confusion will curtain your company's growth.
One of the things that businesses may overlook is that a trademark isn't dead. A flourishing trademark is like a business with its own economic value.
A trademark lawyer who's also a trademark agent will advise you to choose a distinctive term to act as your company's signature. Some overused terms are so popular that they will not give your business the strong identity that it needs. Words that simply describe your goods or services are also weak. A description could be legally protected but it costs more money and it takes more time to register. Only a trademark lawyer in Mississaugawill know how to assist with your legal and marketing needs.
Once a trademark is registered your responsibility to it does not stop. The trademark is an asset and it needs protection. A lawyer can recommend a watching service package and help you monitor any infringement.
Because many businesses trade globally through the internet only a lawyer would know how international treaties affect your business in order to develop and implement a trademark protection plan. And, a registered mark is subject to each country's specific ongoing filing requirements so that the trademark is not voided.
Some trademark lawyers include the practice of intellectual property, branding, packaging, labeling, marketing and advertising law. Emerging and established businesses from a variety of industries need the services of trademark lawyers.
Some of the things the trademark lawyer can do are: prosecuting trademark and copyright violations; searching the availability of a trademark; and managing a trademark portfolio. (A trademark portfolio is a collection of registered top-level domain names like yahoo.ca or google.ca).
Since managing trademarks is a continuous responsibility many businesses consider having their lawyers review their trademark portfolios. The trademark lawyer in Mississaugawill check, monitor and watch the trademark. Watching involves looking for trademark, trade name, domain name or your competitor's infringement.
The lawyer can create strategies for planning and executing brand protection and representing clients in domain name disputes. Another duty a lawyer can provide is to know the financial value of your trademark.
Knowing the value is necessary when situations arise such as a merger, sale, transfer or takeover of your company. Without the trademark value you can not accurately determine the business's worth.
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