subject: Email Marketing: Leading Causes The reason why It is usually Ideal for Insurance Agencies [print this page] Email Marketing: Leading Causes The reason why It is usually Ideal for Insurance Agencies
Insurance marketers have really benefited from email. Smaller insurance agencies swear by it as well. Lacking the big guy's giant budget for marketing, you can instead utilize email marketing to get the word about your small business, increasing word of mouth plus getting your web-site the traffic that it requires, all very cheaply.
Yet, precisely why is it that small agencies can do so much with it. Here are the top rated reasons the reason why it should be included in every insurance marketing game plan.
Success
First, email marketing produces results! When your campaign is thought out enough, with an adequate mailing list, you can get much better response rates than you would otherwise.
While there are countless variables that contribute to response rates, indications are that overall email marketing gains a response rate about 5 times higher than direct mail. By getting a much larger percentage of people interested in what you are offering, immediately you are massively increasing the number of potential sales. Added to this, the quick response methods allow a much faster turnaround of questions plus objections thus clearing a way through to selling a policy.
Targeting
The more targeted your marketing message is actually, the more likely it is usually to be effective. With the help of email marketing, you can customize your email message so that it can reach the person and also make them feel like it was made for them.
You can be shocked at just how well an effective email campaign can make you feel like you are communicating directly using the customer, due to the customization methods that are available. Whereas printed mailers are created, printed and fixed, using email marketing you remain in control of the process for longer giving you more flexibility both in the overall approach plus offering.
Cost Efficiency and Affordability
With the help of email marketing, there are much shorter times between writing the message and sending it out; there is no time and expense incurred in sending it out, printing it, etc. At the very same time, you can use graphic emails to achieve the same exact effect, plus get much faster responses, as well as the ability to tell them more about the product.
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established using the recipients. Blend that using all of the better response rates you can get using email marketing, there is usually a higher chance of positive responses. Win - win situation!
Trackable
When using email marketing, you can track the results of your campaign in real time thus providing you with instant feedback on its success. This way, you can allow yourself to respond and also go with the flow, following up when it is actually necessary to.
For each message, you can see; if it was received successfully, if it was opened plus read, if the recipient used the one-way links in it to reach your web-site.
There is actually a large benefit of this level of information. As you check out the follow up message and also send them out, you will be able to sort the mailing list to get a better response. This way, the 'hot leads' can be all yours.
Conclusion
Email marketing is in itself an excellent method of communicating plus distributing information and also an essential part of an integrated insurance marketing strategy. Like all marketing methods, it is actually the majority influential when used in conjunction using other media using the result that the sum of the parts being more powerful than the individual parts themselves.
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