subject: Viral Content - The Underrated Elements Of SEO [print this page] Creating unique and successful viral content for your website, affiliated web pages, blogs and social media profiles is one of the most important elements of off-site SEO. This content can yield high traffic to your website, increase brand exposure, increased volume and quality of backlinks to your site and, ultimately, higher search engine rankings.
What is Viral Content?
Viral content is any content (whether it's a video, a picture, an article, a blog, a piece of news, or a funny survey) that captures the attention of an internet user demographic and then spreads rapidly across the net as people link to it and share it with others.
Viral content is easy to understand, fun to read or watch and instantly rewarding. More importantly, it is content that makes you think, "I've got to share this!" as soon as you're done reading it or watching it.
Why Viral Content is Great for SEO
1. Social Media LOVES It
Search engines give more weight, and therefore higher rankings, to pages that are widely popular in reputable social media networks like Facebook, Reddit, Twitter and MySpace. Because it's is made to be shared, social media sites love viral content. Social media users will pick up and share content that's truly worthwhile. Pushing it through social media channels can be an excellent way to gain visibility.
2. It Generates Inbound Links
The more quality links you have pointing to your web site, the better your web site will look in the eyes of search engines. It is shared through links, so if you have a good piece of viral content in your hands, there's no better way to get a good number of inbound links.
3. Long-term Traffic
If you can create content that's timeless, meaning content that strikes a chord with users again and again, regardless of the context they're seeing it in, it will continue getting views and links for many years.
4. Viral Content Encourages Comments
Pages that contain a lot of user feedback in the form of comments gain more attention from search engines. Good content usually generates a great amount of user comments, which goes towards getting you higher search engine rankings.
5. Branding
Finally, there's brand awareness. It ensures that your brand name gets spread and shared throughout your target niche and even beyond it. It's the kind of visibility that ensures that people will recognize your name and image when they see it again.
Viral Content - The Underrated Elements Of SEO
By: John Balthazar
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