subject: 3 Insider Tips Used To Improve Any Sales Letter [print this page] Sometimes making a big change is hard to do. In fact, it is almost painful for many people. However, by making smaller, but easier changes over time, you can build enough momentum to achieve almost any goal.
As with anything that has a purpose, small changes can make a dramatic difference. This is just as true when you are writing a sales letter. Through my experiences, I've discovered that even one little change can triple my profits. Of course on the flip side, sometimes a change can actually hurt your sales.
However, this doesn't mean that you ever stop testing. Many times simple tests can explode your profits, all without the need to invest in new advertising costs.
Each sales letter has it's own dynamic and what works in one niche, may not work quite as well for another. With that said, I have discovered three simple changes that are universal and have always helped to increase my sales:
Always use a white background
I have tried colored backgrounds and ones filled with fancy graphics on all of my sales pages, but a plain old white background has always out pulled those backgrounds by a wide margin. Don't believe me? Test it out for yourself - you have nothing to lose!
Use a credit card graphic by your order button
This is a psychological trigger that compels people to buy. It also makes your order button easy to find and tends to set your customers apprehensions about buying from you at ease. By putting this to the test, you have absolutely nothing to lose.
Use "investment" instead of "buy"
This is another psychological trigger. Don't tell customers they are simply buying a product from you. This gives your customer the confidence that buying your product is in fact, an investment in themselves.
As an example: Change "Buy it now for only $19.99!" to "Your investment is only $19.99!"
Do you now see the power in this? You have exchanged a negative word (buy) for a positive word (investment).
Don't be afraid to try out these three simple changes on all of your sales letters, then see if your sales improve. But don't stop there; you should always continue to test one variable against another for each sales letter. You simply never know what small changes can skyrocket sales!
by: Jason W Tarasi
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