subject: Aarkstore Enterprise -the Global Online And Mobile Advertising Industry Outlook [print this page] The Global Online and Mobile Advertising Industry Outlook
The online and mobile advertising industries are set for dramatic changes. This report makes an in-depth study, looking at market size and forecasts, segments, growth forecasts, drivers and resistors, emerging models, and key player positioning. This report analyzes the current and future state of the global online and mobile advertising market. It analyzes market size, segments, growth forecasts, drivers and resistors. It also analyzes the emerging landscape of the markets, looking at competitive positioning of key players, business models, strategies, and SWOT. Furthermore, it examines the emerging models driving future growth.
Scope of this research
Access market sizing and forecasting of the global and online mobile advertising industry.
Analyze online and mobile advertising market segments, growth forecasts, drivers and resistors.
Analyze the competitive landscape, including competitive positioning of key players, business models, strategies, and SWOT.
Gain insight into emerging models which will drive the industry in the future: semantic, location based, social networking and video advertising.
Gain insight into the various tools used for measuring the effectiveness of online advertising, such as business analytics.
Research and analysis highlights
The $55bn online advertising industry, largely dominated by Google, is poised for a historic battle. While Google will continue to monopolize the online ad space for some more time, Microsoft could emerge as a strong contender which may result in a market duopoly in the long-run.
The $2bn mobile advertising industry (which is currently just a fraction of the size of the online advertising market) will also witness equally dramatic changes. The two significant events which will transform the industry are: the rise of Google's Android platform to a position of dominance; and the emergence of Asia as a key market.
While the online advertising industry is growing at a CAGR of 11.4% between 2007-12, and will continue to be popular in the developed world, mobile advertising will gain maximum traction in the emerging markets of Asia, especially India and China. The key driver of this growth will be the high rates of mobile penetration in the region.
Key reasons to purchase this research
What was and will be the value of the global online and mobile advertising industry? What are the opportunities in the various market segments?
What are the various drivers and resisitors to online and mobile advertising market growth?
Who are the major players, who are current leaders and who are the emerging contenders? What are their busines models, strategies and SWOT?
What are the various tools for measuring the performance and effectiveness of the advertising industry?
What are the emerging models and evolving trends that will drive future growth in the industry?
