subject: "large" Set Off A Buying Frenzy Upgrade Appliances - Tv, Refrigerator, Washing Machine - [print this page] With the New Year approaching, color TV, refrigerators, washing machines, air conditioners and other large household appliances have access to the upgrading of products
With individual residents to buy commercial housing
substantial growth, housing and environmental improvement of family life, home appliances, construction and decoration materials, lumber and products and daily necessities and household commodities "large" have access to rapid growth in consumer appliances. With the New Year approaching, color TV, refrigerators, washing machines, air conditioners and other large appliances are upgraded into the Spring Festival peak.
TV needs upgrade: from CRT to flat panel
2007 year-end, as the most representative of the domestic home appliance chain enterprises?? Suning Appliance, enter 08 in the upcoming occasion, announced to the market, "China's color TV Trends 2008 report." This report predicted in 2008 With the Olympics approaching, flat panel TV will become the mainstream product line, and also pointed out that flat-panel TVs in 2008, 12 markets in the "monopoly" can be expected, the traditional CRT TV will also be 2008 to find their own transformation strategy.
The PRC, according to forecasts, the total market in 2008 37.34 million color TV sets, over 2007 sets the number will increase of 200 million units, of which the increment is mainly flat-panel TV, but its market volume increasing rate of 55%. Suning Appliance according to national TV in January 2008 sales report analysis, flat-panel TV sales and nearly 100% over the same period the rise, the market is expected to be flat in 2008 than expected China to reach 15 million units of market capacity.
Black, according to Suning Appliance Division, responsible person, with the flat-panel TV prices fall further, since the entry in January, the market is the trend of a Strong Sales, New Year's flat sales during the same period, nearly 130% increase , 70% of the demand came from the replacement of a large background, and large screen, full HD, ultra-thin technology, motion picture deal will be the hot spot market demand is flat.
Upgrade air conditioning consumption: from emotional to the rational
According to statistics, a joint venture brand heating system, air conditioning, a hanging air conditioner, cabinet air conditioners in the 2007 product features consumers care about most. I Suning air conditioning business from head office know, as the air conditioning brand in the three domestic brands?? Midea, Haier, Gree high market interest are awarded the degree of consumer acclaim.
According to reports, the current consumer choice for air conditioning has been blind pursuit of new concepts from the original to today's "fit as a" rational consumption of considerable change. Suning Appliance Air Conditioning Division official told reporters, air conditioning has been gradually replaced by dual single-cold-type air-conditioning, according to analysis of Suning's sales report showed that a single type of cold air is gradually turning the rural market. In addition, with the large urban residential area of small farmers intensified the trend of polarization, also makes a small size cabinet air conditioning, and showing a greater demand momentum. Suning January 2008 sales data show the national air conditioning, an air conditioner and the cabinet air conditioners are, respectively, compared with the same period, nearly 70% and 80% higher growth.
It is reported that air-conditioning market in the face of this general trend, Suning Appliance Air Conditioning Division is responsible for people believe that consumers are more knowledgeable, and according to the family housing area and the use of difference, to choose their own economic capabilities, within the affordable, cost-effective products as if the higher consumption is the most scientific concept of the.
Refrigerator, washing machine technology upgrade: from single to multi-
Major home appliances as a member of the family refrigerator, washing machine industry, although not such as color TV, air conditioning as "upside down", but its continuous technology "innovation" leading the people's lives. The ice wash product features the original single from the diversity of current conducted to the big leap.
Suning Appliance refrigerator, washing machine, according to Division responsible person, in terms of product categories, three, on the open refrigerator, washing machine drum will become the main consumer trends in 2008, as of mid-Yee 1-11 07 figures refrigerator door over the same period grew by more than 39.08%, on the refrigerator door growth of 66.97% over the same period, growth rate is 3-6 times of two refrigerators, washing machine drum growth of 27.71% over the same period, growth rate is 2 times the Washing Machine.
by: gaga
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