subject: Eliminate The Clutter And Enhance Your Online Business Web Site [print this page] How you present your online business web site can have just as much of an impact on the success you have as your marketing does. While marketing and advertising is imperative to get people to your web site, the site must sell itself as soon as visitors and prospects arrive. For this reason, it is crucial you understand how to properly design, situate and balance your web site.
The simple fact of the matter is you cannot get away with having a web site that is filled solely with content. While businesses used to be able to pass with this a few years ago, there has been far too much development online for you to get away with it today.
Because of this, you need to include video, audio, banners, and graphics on your online business web site. This will liven the site up and make it far more appealing as oppose to having a dull site filled with words. Give people options for how they can take in the information you have to offer them.
The mistake you do not want to make is cluttering your site. It can quickly turn people off if there are flashing banners, graphics on top of words, and countless videos and audio to choose from. Not only does it make things difficult to comprehend, it makes it nearly impossible to know where to start. A cluttered site is extremely intimidating to visitors.
Instead, you need to learn how to eliminate the clutter and properly balance your online business web site. You should have no more than one to two videos on any web page and only a few graphics on the sides or in between. Always start with some kind of content to allow people to become acquainted to your site.
One of the most difficult things people face is understanding how to mix content, graphics, and video on each page. The last thing you want is to have all of your content on the top of the page and all of the video on the bottom, or vice versa. It is imperative everything interchanges with each other smoothly to make for a professional and easy-to-follow web site.
In order to truly understand how to balance and design your online business web site, take the time to search through some of the top web sites on the internet and really look at what they have done. While you do not want to copy how they designed their site, it gives you an idea of how to properly set everything up so it flows smoothly.
by: Lyle Holmes
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