subject: Pierre? Cardin Fashion Industry To Go International Brand Caused A Sensation - Pierre Cardin, Men - [print this page] It is said that in the French civilization, there are four names most famous, the most prominent position: the Eiffel Tower, the Louvre, President Charles de Gaulle, Pierre? Cardin Women . Since 1979, Pierre? Cardin Cultural Palace of Nationalities in Beijing held its first participation is limited to professionals Clothing Performance began, Mr. Cardin will open the "let down the sacred high fashion T-Taiwan," the first of its kind, became the first production of high-end fashion designer clothing, so that ordinary people can enjoy the latest technology clothing art, but also to clothing manufacturing activity into a huge, open a vast market. According to objective third-party statistics, "Pierre? Cardin" is the world's Sell One of the most trade marks.
2000 in Beijing Oriental Gorgeous Clothing & Accessories Co., Ltd., timely, "Pierre? Cardin" the development potential of the brand, from the numerous competitors and successfully obtained Peel? Cardin Women in China the only total Proxy Right, which was rarely take an international brand name clothing industry caused quite a stir.
However, Pierre? Cardin brands sell well in Europe, does not mean that can sell well in China.
Therefore, Beijing Oriental Gorgeous companies, a focus on localization beginning to think that the style and brand Marketing Strategies to adapt to the Chinese people's consumption of consumer psychology, consumer habits, aesthetic sense, and even cultural background. Effective integration with the Chinese local culture, that product line, product demand re-positioning. Product conforms to China's market, but also has Cardin characteristics; not only has the quality advantage, but also a price advantage. Downward extension of the concept of the brand.
Pierre? Cardin Ladies products from the domestic market in 2001 for the first time since the registry, always 35? 50-year-old knowledge to create high-quality women's clothing culture as the goal. Cardin Women's Fabric Mostly by France, Italy, Spain and Japan, South Korea imported high-quality fabrics, Cardin Women of the plate with European design, the Cardante pressure cuff shoulder some clever technology into products, fully embodies the Cardin style the essence. Another senior Ji-Ming Chu needle craft, sewing craft corner ribbon Ji-Cardin Women are the embodiment of perfect details. As the positioning accuracy, coupled with high brand awareness, Pierre? Cardin Women's market share in the domestic product rising, especially in the northeast, north, northwest and other areas is to achieve superior results.
Recent years, a growing number of internationally renowned apparel brands and has been stationed in China, the Chinese domestic clothing brand international, domestic brands and international Cooperation Deepening, making China an increasingly diverse consumer choice. Under such circumstances, Beijing Oriental Gorgeous focus localization in thinking, greater focus on international localization. And Pierre? Cardin French headquarters closer cooperation, not merely agents and the relationship between brands, but the two sides together in the Chinese domestic market operating Pierre? Cardin Women. Cardin headquarters every year in France and Pierre heritage? Cardin based on the original design, combined with international fashion elements and the specific circumstances of the Chinese market for Pierre? Cardin Women Quarterly product design and planning guidance, on a regular basis to send designers and board division to the company's technical staff, technology and other aspects of professional training. To ensure that the French quarter of the total original investment products, investment and production yield of 30%.
While Pierre? Cardin Resident Mission in China since October 2006 held in Beijing in the WTO-day trends conference order has been continuously in China's Dunhuang Mingsha Silk Road, site of the Ming Great Wall, Beijing's 798 press conference at the factory to expand the Pierre? Cardin's influence in China. The final competition is
enterprise competition for talent, in order to increase the talent pool, Beijing Oriental beautiful company started in 2009 with the Beijing Institute of Clothing signed a strategic development agreement and the establishment of a "North service? Oriental Fantasy" brand marketing lab attract the best graduates of talent to the company's team building meet the needs of business development talent pool.
The next five years, Beijing Oriental beautiful company continues to focus on product development and integration on the same channel, will pay more attention to the adjustment within the system: the number of business people, professional level of adjustment and increased business investment to simplify and carefully, the profits of enterprise products and improved cost control and reduction. Provide consumers with better quality products and a more detailed service. To Pierre? Cardin brand blooming vitality.
Today, Pierre? Cardin's business empire in the world has more than 400 trademark agent contract in the production and sale of more than 130 countries, directly employed 20 million people. As Mr. Cardin said: "Success can not be separated partners and hard work." We look forward to more good agents to join a business empire, create a common Pierre? Cardin Women's bright future.
by: gaga
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