subject: 2009 Development Trend Of China's Auto Market Of 3 - Medical Disposables Products [print this page] In transition, marketing and after-market auto market characteristics
(A), features new car auto sales in transition:
1, concentrated trading was evident.
At present, the domestic auto focus on the trend of significant transactions, such as: the new car market, new car parks in some cities have been built or under construction, as many on the few acres, ranging from a few acres. 4S shop of a single way to store the cluster pattern.
Foreign centralized trading approach is also developing rapidly, for example: the United States, Atlanta Peachtree Industrial Boulevard, dozens of cars lined the road side shops; France, Japan, a similar situation.
2, there have been large domestic and foreign car sales market focus:
Country such as: the country's largest car market?? Aspect Automotive World and settled in Wuhan Hankou, the total investment of 6.8 billion market, with annual sales estimated 30 billion yuan after completion, total construction area of 3.5 million square meters, in three phases completed five years, according to the project will be six areas, four centers are: vehicle car trading range, second-hand car trading range, trading range auto parts supplies, vehicle maintenance area, warehouse and logistics area, commercial zone and test drive experience center, multi-service centers, vocational training centers, research and development center features ten sections.
At present, Changchun, Ordos, Hefei, Kunming, Chengdu, Shenzhen, Yantai, Handan number of new cars park, under construction or preparation.
Similar situations abroad, eg: United States: Kamaikesi car market: 4 billion U.S. dollars in trade, South Korea: SEOUL: 15 billion yuan (RMB) into a large car and car culture community (market).
3 Specialization: United States emerging car sales, maintenance separate trends: low-cost, high efficiency. Especially after 2009 and impact of international financial crisis, car sales and after sales service market will appear the trend of specialization.
4, the rapid development of large auto Marketing Group: (Group of)
Example: a large group (Hebei) its more than 300 stores, turnover 20 billion yuan;
Yuan Tong Group (Zhejiang): Agent 40 brand;
Fortune Dragon Group (Beijing) agent more than 30 brands, with self-major auto market, turnover 12.0 billion in 2008.
5, the rapid development of network marketing:
Example: Chengdu: "Classic" model, within the city;
Wuhan: Zhuyeshan market, the city's service network;
Beijing: the old motor vehicle market, China's major cities network;
Shanghai: Kunshan 1.6 million square meters building, international auto parts logistics center.
6, faster development to rent consignment sales.
International model has been popular recently started trying domestic. With the rapid development of automobile market, and continues to mature, consumers in experiencing a strong period of car ownership, the particular changes in urban development, transportation development and change, the majority of consumers will travel to mature manner, combination travel mode and efficient methods of getting around the modern methods of getting around will be the new changes. Cities of metro and light rail rapid development of large-scale construction of car parks will promote change in this way. From a consumer finance and investment to become an increasingly important way of life starting, rental car travel by the general state of the current state changes to the rapid development. In particular, enterprises, institutions, lease once recognize the experience to be faster and greater change. Personal consumption will become more convenient, more peace of mind. In order to adapt to new trends in car consumption, domestic and foreign auto finance company car group will also provide more flexible way, and more flexible way of changing. Way car rental sales, car sales will also open up wider markets.
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