subject: Blogging & Podcasting Tips For Arizona Businesses [print this page] Is your website getting the best possible coverage online using the most up-to-date web technology? This article will provide you with information about how blogging can help your Arizona business by allowing you to reach your target audience! Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you.
Blogging can provide Arizona businesses an outlet for news, product updates, service announcements, customer interaction and so much more. Adding a corporate blog to your search engine optimization and social networking strategies can help your organization leverage a community of interested users who often convert into buyers.
Podcasting has become a popular social networking tactic that businesses use to disseminate great audio content, improve relationships with their customers and stakeholders, and boost their search engine optimization efforts. Using a podcast to distribute news, information and updates about your company and its products or services will help you find new customers and increase traffic coming to your site.
What is Blogging?
Blogging is an effective social networking tool used to communicate news, commentary or information. Typical blogs can combine text, images, links and other media that relate to a particular subject.
Bloggers publish blogs in various ways: by video (vlog), links (linklog), sketches (sketchblog) or photos (photoblog). Blogs published via mobile devices are called "moblogs." There are legal blogs, diary blogs, fashion blogs, travel blogs, political blogs and so on. Blog search engines like Technorati and Feedster provide current information and categorize blogs making it easier for readers to find what they're looking for.
Blogging as a business strategy can help Arizona businesses gain online exposure by publishing information about their products or services. Consumers interested in these products or services can read about them, post comments, and then spread that information by linking, ranking or re-posting in their own blog. This viral marketing practice has become popular as a search engine optimization strategy because search engines value current information and it can boost a website's popularity quickly.
Who reads blogs? Everyone! Recent studies have shown that 70% of all current internet users read blogs. Once you start blogging, it doesn't take long to capture an audience - the key is to stay current so they keep coming back!
How Can Blogging Help My Arizona Business?
Blogging to communicate with your target market will bring more traffic and act a link building agent that can increase your website's ranking. Your internet marketing firm can help you create, maintain and syndicate blog articles that contain well-researched keywords to target your audience with content they want to read. Blogs are a great way to share information about your products and services with interested consumers!
What is Podcasting?
Podcasting is a process that syndicates digital media files for distribution online. Consumers can subscribe to download an audio file from the internet and listen to it whenever they want on their computer or mp3 player. By subscribing to a podcast that they are interested in, customers automatically receive downloads of new podcasts as soon as they're available.
The great thing about podcasting is that it's easy, free and can be about any topic you can think of. You can podcast about a new product, a how-to guide, news about upcoming services, or information about your company. With podcasting becoming more popular, sites like iTunes are now allowing marketers to list their podcasts in a directory, giving them the opportunity to reach more qualified listeners.
Podcasting helps Arizona businesses gain exposure by providing information about their products or services to consumers who are interested. The podcast feeds are always available and can be listened to at any time. A list of the feeds can be published on the website where users can link to and subscribe to the podcast. This viral marketing practice is a popular search engine optimization strategy that can boost a website's popularity quickly.
How Can Podcasting Help my Arizona Business?
Using podcasting to communicate with your target market will bring more traffic and act as a link building agent to increase your website's ranking. You can create, organize, transcribe, host, and syndicate podcasts that contain well-researched keywords, targeting your audience with interesting content in a format that is easy and convenient to use.
by: Sheila Kloefkorn
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