subject: Are You Squeezing Your List Building Efforts? [print this page] Would you be able to sell anything online if you had a page with one paragraph?
Unless you are selling tickets for a dip in the fountain of youth, your chances are slim at best. People always want to know the benefits of your product before they will spend their hard earn money on it.
With this in mind, I always find it quite interesting that so few marketers use a squeeze page to build their lists. No matter what niche you are marketing in, the conversion rates using this strategy are overwhelming. A good squeeze page can convert around 50% of your visitors onto your list (if the traffic is of course targeted).
The problem is, most marketers have no idea how to build an effective squeeze page that will pull in subscribers like bees to honey. This is because they assume that since what they are offering is free, people will be falling all over themselves to give up their emails, no matter how bad the offer is presented. This couldn't be further from the truth, trust me.
You want to "sell" your visitor on your free report, newsletter, e-course etc. just like it was a paid product. Therefore, the rules to creating an effective squeeze page are similar to those used for any sales page.
People generally sleepwalk through life and studies show you only have seven seconds to grab their attention. So you need to start with an attention-grabbing headline that draws your visitor in, smacks them around and wakes them up from their slumber.
If your headline does it's job, then it is time to explain how your free product will help the visitor. Briefly use bullet points to explain the benefits the visitor will gain when they subscribe to your newsletter or request your free report or e-course. Remember; keep it short, because most people have very short attention spans.
Last but not least is your call to action. Describe to your prospect how they can instantly grab your free report by filling out the web form. Be sure to change the text on the submission button to something that will keep your visitor excited. An example of this would be, "Click Here For Free Instant Download!" Changing this text on my squeeze pages has boosted my subscription rate by almost 27%, believe it or not.
So now you can see that creating the perfect squeeze page doesn't have to be difficult, but it does take some work.
Remember to test, test and test some more. If you are converting at 50%, continue to test until you are as close to 100% conversion as possible. Tweak your headline, background colors, font text and colors and you will be shocked at how such small changes can radically improve your subscription conversions.
by: Jason W Tarasi
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