subject: Build Your Business With Gift Cards [print this page] Perhaps the most alluring notion to a salon or spa owner trying to boost income in this daunting economy is the idea of "guaranteed sales". "Guaranteed Sales" depicts to concept of immediate sales without actually providing an immediate good or service. They can come from a number of promotional plans; however, the easiest way to truly guarantee a sale is through the retailing of gift cards.
Savvy business owners use gift cards as an integral part of their holiday promotions, however, they are a lucrative implement that could and should be utilized throughout the year. In the past, many revered gift cards as a last-minute bequest, but they have truly become a venerated implement in effective retailing today.
According to industry sources, $97 billion in gift cards were sold in 2008 alone--an increase from 2007 of over 60%. It is obvious to see that consumers appreciate the convenience that gift cards offer, however, do they present more to businesses than just expediency? They certainly do!
In addition to the immediate cash collateral, gift cards provide businesses with numerous alluring incentives, including:
* Introducing your business to new customers, who may in turn keep coming back for additional goods and services.
* The benefit of a reduction on returns, as gift cards are more often than not a non-refundable item.
* Offering purchasers the advantage of a "one size fits all" gift. Practicality is in this season, and gift cards are by all means the epitome of.
* Increasing total dollars spent, as gift cards are often used in combination with other forms of tender for higher-ticket goods and services.
Gift cards are a valuable instrument that can elevate the entire beauty industry, and if you aren't currently offering them, then perhaps it's time to reconsider. Take advantage of these guaranteed sales--this holiday season and throughout the year!
by: Bert Carder
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