subject: 5 Website Conversion Tactics For Your Online Home Based Business [print this page] When creating your website for your home based business you should always do so with your potential customers and product sales in mind. Attracting traffic to your web page is an ongoing daily effort on your part and when you finally entice a targeted visitor to your home page you want your website to do its part in converting this person into a paying customer.
There are many different aspects of your web page which can affect the overall outcome of your sales strategy and these five website conversion techniques can help grow your sales and profits by turning your potential customers into paying clients before they leave your home business home page.
1. Having a landing page, sometimes called a squeeze page on your website is an absolute necessity if you want to insure the long term success of your home based online business. A squeeze page captures the email contact information from your visitors to help build your list which you can use to advertise future products and promotions to help ensure long term profits. As we've all heard, "the money is in the list" and it's a must for long term success online today.
Since the landing page is the first thing your visitors see it must capture their interest and attention immediately. You have a very limited time to do so because your visitor's time is invaluable and they won't waste it visiting a website they find to be bland or unattractive. Therefore your headline must be attention getting and thought provoking and appeal to what they're looking for from your web page.
From online research red headlines tend to provide higher conversion rates but these colors can vary in importance from time to time so it's best to check before hand to discover which color is most effective at the time. However it's best to avoid large graphics and logos on your header because they only slow the download time of your web page which can discourage your visitors from waiting to view your offer.
2. Make sure your sales page text is short and to the point. Your paragraphs must be one or two sentences in length once again keeping in mind your potential customer's time because they aren't there to read a book but to find only the information they need to make an informed buying decision.
Highlight the benefits your merchandise can offer your visitors and what problems it may solve for them. Highlighted bullet points are excellent attention getters and help to draw the reader into your sales copy. High quality, informative and attention getting sales copy will help increase your conversions and profits.
3. Always write your sales copy with your audience in mind. Tailor your text around your target's needs and not your own. Your copy should be written to make your potential customers happy and not you as the home business owner. Remember, always approach your sales pitch with your potential customer's needs and wants in mind and your conversion rate will increase exponentially.
4. Offer your visitors a free gift in your sales copy. Added value goes a long way toward helping build a relationship with your visitors as well as increasing your credibility in their eyes. People are searching for information and knowledge and if you offer it free of charge they will pay more attention to your product and what it can do for them if they purchase.
5. Psychological triggers can help improve your website conversion rate. For example, offer your visitors a much more expensive product at first and then follow up with a more normally priced good and they are more likely to take advantage of your second offer and buy the cheaper merchandise. People are much more likely to agree to an offer they would normally turn down, if you ask them to purchase something much more expensive initially.
By employing some or all of these website conversion tactics you will increase your sales and profits as well as the size of your email list to help ensure the longevity of your online home based business.
by: Bob Withers
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