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subject: Rebirth After The Gorgeous Brand Transformation [print this page]


. Thus, Lin Tong made a major decision: to abandon the present well-run and other cool music Altman cartoon brand, cool music back to the earliest

This decision made public, most dealers were immediately questioned by agents and their discontent. Lin Tong is also a matter of fact all the partners concerned to understand: give up the brand in recent years to re-start, the stakes of which is self-evident, natural dealers fear nor redundant. But look at the current market environment, the highest card boom intensified, if not create their own brand, will one day be eliminated by changing the market. Ultimately, Lin Tong withstand enormous pressure, resolutely decided to forty-six ratio to produce cool music and cool music are two brands of children's Air Max 2009 shoes Altman products, such people are more receptive mode of production to calm down a little all the partners The question, now, cool music Altman officially step fashion shoes brand on the transition to the way cool music. The fact was also proved the correctness of this decision Lin Tong.

"I'm very grateful that the original decision, or the market today may not have a cool music children's shoes." Looking back on his decision. When asked how the transition period when the state of development and good management of the Lin Tong said: "Volatility is certainly inevitable, fortunately, all the cool music in the joint efforts of people and never betray the public partners, the in just one year's time, cool music in this new brand will bring the company on track, and was designed exclusively for their own cartoon cool music. "autumn and winter in the first half of 2010, new conference, cool music also invited the famous child star as the Brand Ambassador Gu Yunzhe, Nike Air Max brand development and on a new level. In addition, Lin Tung also said the terminal will be implemented next cool music occupation strategy, the first point in the layout of the target market of each country, until the time is ripe to begin a large-scale advertising and other branding launched strategy. Then, as long as the local ads appear cool music, cool music children's shoes stores have the figure.

by: slary




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