subject: "appliances To The Countryside," Fired The Battle For Guangdong 34 Channels - Bringing [print this page] " Home Appliances Going down "the start not only to pull the rural market consumption, the relative quiet of 34 channels will be strong into the active factor.
Guangdong Provincial launch of home appliances to the countryside in Panyu Square, as the 21 successful enterprises in Guangdong Province in the flow of home appliances to the countryside the only professional home appliance dealers, Panyu Sand Park Group seized the opportunity thrown up huge expansion plans, which is the core of a large "scramble" towns and villages in 34 dealers resources to develop regional appliance retail chain in Guangdong.
"This is a rare opportunity." Sand garden side of the Group Executive General Manager of Guangzhou University told reporters at the scene quite excited. Park in the sand inside, in response to start the home appliances to the countryside in Guangdong has been market tested in advance of water in the village in recent months to organize caravans to open in Guangzhou City, Panyu District, following Lam Wo, Tai Po Kong, Village and other towns of the set City go up, Caravan is also a shelf stage, but also take the number of tents, drawing a number of slogans, and sometimes a Saturday, Sunday, a town can do 500 000 ~ 60 million business.
Side wide study revealed that this performance is just the daily household electrical appliances on-site promotions to reach the effect of household appliances in rural areas before the consumer market did not expect there will be so good. Today, the project start bringing home appliances, manufacturers are targeting the rural market on the one hand the introduction of various household appliances, fitness more; the other hand, the state also gives 13% of the financial subsidies, which will more directly powerful pull of this market expansion. "We used to use as the headquarters in Panyu, loaded with stores open until the end of the Nansha, Guangdong Province this year will seek to expand channels." Wide edge science told reporters, sand garden is the only province plans to use the current distribution of the successful professional appliances A's identity, vigorously licensing business, first to the layout of 34 sales outlets in Guangdong, quickly built up a province-wide distribution network.
"Sand Park will also have three or four small-scale retail market opening, one can shop area of 500 to 800 square meters, the products directly to the appliance shop down the countryside." Wide side of science revealed With this opportunity, as soon as possible will be made of sand garden though not the impulse to the national chain, but benefits for low-cost carriers in rural markets experience, the progressive realization of a regional appliance chain in Guangdong targets.
Learned that sand park have been identified within the strategy, expanding coverage in the channel, but also will try to business category and the model for further expansion in the home appliances have adequate and channel resources, the sand park is preparing to set up home appliances, home body sales of businesses, try to involve all aspects of kitchen and household products, sales promotion mode. Experts said, including
States United States , Suning Including national chain, this did not bid to become home appliances to the countryside of Guangdong circulation enterprises, and the completion of the layout in a market, they are also lining up on the rural market; and pupils of sand garden, indeed launched a local distribution sinking of the offensive horn commercial channels. With
TCL
United States of such manufacturers have begun to accelerate construction of its own channels, three powerful forces together, 34 to markets in Guangdong, the battle is heating up.
by: gaga
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