subject: Marketing Chiropractic: 3 Ways To Get Patients Right Now With Your Business Card [print this page] Do you think that you are taking your business card for granted when it comes to marketing chiropractic? Do you know that it can help you get more patients by doing three simple adjustments?
That is what you will discover in this article. Let's get started.
Why Don't More Chiropractors Get Patients from a Business Card? Quite simply, because a business card isn't glamorous, sexy, nor is it written about in our trade publications therefore few doctors give it much thought. The poor lowly business card! Well I'd like to change your mind about this because I've been helping doctors make big money from business cards for years. Here are the three strategies you can start to use right away.
Marketing Chiropractic Strategy #1. Make Your Business Card Unique.
Stop thinking of your business card like its a military dog tag, containing only name, rank, and serial number!
If you want outrageous results from your chiropractic marketing, then your marketing must be outrageous. Don't make your business card look too professional. Why? Because it will not going to give you good results.
Let me give you some examples of outrageous business cards that get patients:
* One doctor prints his name and practice details onto a Million Dollar Bill! You can imagine the impact. Imagine this doctor leaving his Million Dollar Bill business card with his tip at a restaurant or giving it to a gas station attendant when he pays for gas. Imagine the impact handing it out at networking functions.
* Another doctor printed up a business card that looks like an x-ray! It contains his contact information and believe me no one wants to toss his card because it's a conversation piece.
Marketing Strategy #2: Pattern Interrupt
Rethink your business card. Answer this question: "What can I do with my business card to create a Pattern Interrupt?"
What is a Pattern Interrupt?
The basic idea is that people like to follow a coherent pattern of thoughts. When this pattern is broken, people suddenly pay attention to us. Most people are walking around asleep deep in their own head. In order for them to respond to our marketing chiropractic methods, we should make a pattern interrupt to get their attention.
You see, I always want my marketing to go into long term memory. By attaching personal connection to your card, you will surely get the attention of many people by the use of marketing that creates a pattern interrupt.
In plain English, you have to use marketing and business cards that wakes them, gets noticed, and makes an outrageous connection with people. That's the secret.
Marketing Strategy #3: Look for an effective ways to make people not to lose and keep your business card. I make sure that people who have or who will have my business card will keep it and value it and make them think that once they lose it, it will create a loss for them. The solution is to attach a value to it. How do you do that? You can make the back side of your business card more presentable like a coupon or gift certificate and present it to people as an important offer.
If they toss my card, they will experience a loss of say $100.00 worth of chiropractic services. I just transformed a flimsy piece of card board into a $100 bill, in their minds.
Copyright (c) 2009 Ben Cummings
by: Ben Cummings
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