subject: Web Design & Development Overview – Part II [print this page] In this article we will be reviewing the E-Commerce and Search Engine Optimization components that are crucial to any website, regardless of the web content or the audience targeted. E-Commerce is about making the website popular and other techniques that further improve the popularity of the website. Some of the most popular methods include: E-Mail campaigns companies that build websites offer e-mail templates designs, campaign analysis, consultancy as well as other similar e-mail related methods; Promotional campaigns flash-based banners, customized landing page creations that offer a strictly targeted branding message to the audience; Custom shopping solutions related to Content Management software packages like Ektron CMS400, Graffiti and Sitecore; Accounting System Integration exporting the order information into Quickbooks-ready files. Integrating the e-commerce system with management systems like MAS 90 or Stone Edge; Custom Process Integration the API integrations allow customers to fully control the shopping as well as administrate the process through data imports and custom billing cycles; Custom Shipping System Integrations interacting with companies like FedEx, UPS and other similar companies from all over the world, offering accurate rates plus automatic tracking number generation in order to find out where the package is; According to Google Webmaster Central, SEO (Search Engine Optimization) services include: Review of your site content or structure; Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript; Content development; Management of online business development campaigns; Keyword research; SEO training; Expertise in specific markets and geographies; A SEO company can increase the Internet exposure. The likelihood of attracting an increased amount of visitors is rather high when successful SEO places your website within the top 10 or top 20 of the most popular search engine results on the Web. When users search for the information they require, they are most likely to choose from the selections appearing on the first page of results. If your website ranks high (which means it enjoys the most exposure), your site becomes much easier to find, thus increasing traffic. Choosing to use the services of a SEO company does not mean that you will be forced to pay a lot of money for those services. Affordable SEO services can be purchased if the market is thoroughly inspected. Business owners must think of SEO as an investment because first you invest money in the website and later on, if the job was well done, the results will show eventually in figure sales which will grow the business. All things considered, the process of developing a website from scratch is long and difficult but with patience and money investment, the results can be great for the business. The SEO process or any of the other as a matter of fact does not end because changes and updates to a website must be done if not monthly then at least a few times per year in order to keep up with the business rivals.
Web Design & Development Overview Part II
By: Mark Furuta
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