subject: How To Optimize Your Business Listing In B2b Marketplaces? [print this page] B2B Marketplaces are online portals where buyers and suppliers from across the world register themselves and their businesses with the aim of promoting their products and services. Unlike B2C (Business to Consumers) portals, vendors on B2B portals don't seek to market their products and services to end-users. Rather, they seek other businesses who are in need of such products and services.
B2B marketplaces are an excellent source for lead generation. This is because buyers from across the world flock to these portals in search of products and services and to find a good deal.
All the businesses listed on such B2B portals have their own unique profile page on which they can list their products and services. These profile pages can be further optimized for the search engines so that they have a high ranking in the search results. However, in order to extract the maximum benefits out of your B2B marketplace listing, you should understand the limitations of the same and know the right techniques to create your presence.
Here are five tips that will help you derive the maximum advantages out of a B2B listing:
Create Crisp & Concise Content
One of the limitations of B2B marketplaces is the lack of space. Unlike your business website, B2B portals only provide you limited space to showcase your products and services. So, you would need to make the best use of what is available. In the small space, you need to include all the text as well as the images at the same time ensure that the page is presentable.
First, avoid cramping everything together. Instead of including large amounts of content, include content that is crisp and concise. Draft a compelling sales copy and garnish it with a strategic placement of keywords. Don't forget to check for spelling errors and formatting mistakes. Nothing ruins your image like flawed content.
Offer Competitive Prices
Since B2B portals are populated by vendors and service providers from all over the world, buyers have a plethora of options to choose from. This means you don't only have limited space but also a very limited time to make an impact. If your products or services don't please them at the first glance, they will just move on to someone else. Therefore, give them something that will instantly catch their eye.
Price is a critical factor that can affect the buyer's decision. And offering a low price would instantly catch a buyers attention. Also, when users refine their search results on the portal according to price ranges, you will get featured on the top slots. The secret to instant success on B2B marketplaces is keeping the prices low and making quick trade deals.
Provide the Latest Products & Services
In this competitive era, you cannot afford to lag behind. If your business still revolves around outdated products and technologies, its time to get a reality check. The products and service you showcase reflect your business. Therefore, make sure all the products that you feature on your profile page are latest and updated. Don't forget to give in to seasonal requirements and offer discounts and special offers. With the Christmas season just around the corner, its a good time to start working.
Display Accreditation & Verifications
If you've got it... flaunt it! Also, when you display your accreditations and verification labels prominently on your profile pages, buyers would be easily able to trust you. And with trust being a hard earned commodity on the web, you will really need it!
Initiate a Dialogue
Customer service goes a long way in winning you brownie points. Communicate effectively with your clients and make an impact. Many B2B website have forums and instant messengers where you can connect with other users and make yourself known. Everyone prefers an active user to a stagnant one. So, start working!
Keep these tips in mind and formulate an effective marketing strategy for your B2B listing!
by: Sabra Easterday
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