subject: 5 Advantages Of Using A Video Sales Page To Promote Your Home Business Products [print this page] Business Website sales pages have evolved and improved in recent years to the point where the number of different types to choose from has exploded making it more difficult to select the one that's most appropriate for your home business products.
Your choices include the more traditional long copy or short copy pages along with the more graphic oriented messages with very little text or perhaps the combination of audio and text or strictly audio messages or last but certainly not least, the new and very popular kid on the block, video sales page.
In order to choose the most appropriate type for your sales and Internet marketing campaign you must do your research. You have to know your target audience. Are they readers? Do they enjoy audio more?
Would they rather a long copy ad with greater detail or a short and to the point text presentation? Or are they video viewers? Once you've determined which media your potential customers would enjoy more your decision as to which approach to use becomes much easier.
All things being considered however, it's hard to believe you can go wrong with a video sales presentation. Video has exploded all over the Internet in recent years and its popularity has soared with the advent of video sharing websites such as YouTube.
Studies have shown people spend more time on video sites than the more traditional text or audio pages. Video sales presentations provide several advantages to both the home business owner and the potential customer or viewer:
First of all the growing popularity of this type of communication online will make your video sales page more attractive to the majority of your target audience. It's obvious from everything we've discussed so far people would rather watch a video production, perhaps with the hope of being entertained at some point as well as being informed about your products, than read a realm of text.
Secondly people want their information immediately and video affords this opportunity. With the click of their mouse they can hit the play button and watch someone explain the product as well as demonstrate the merchandise in action.
Third, video allows the sales person to deliver a lot more information than the more traditional long copy sales page and also present it a lot faster. This allows the home business owner to deliver all the benefits of their product as well as demonstrate the problems it can solve for the buyer in detail and in a shorter period of time.
Fourth, Video sales allows you to address your audience more directly and people can associate your enterprise with a face rather than being sold by some faceless entity on the web. This also provides the opportunity to establish a relationship with your potential customers as well as your paying clients. Having a face and a personality backing up your merchandise helps instill a feeling of confidence and trust in your business in your visitors.
Finally, video involves your visitors more directly in the buying experience. People are seem to become more involved or invested in watching a video sales presentation than reading a seemingly endless page of formatted text about a product. The more traditional long copy sales page lends itself more toward a feeling of boredom with the process which of course can drive your visitors from your website faster than a John Tesh concert.
All indicators are showing that video and video sales pages will continue to proliferate on the web for a long time to come; and any home business owner who isn't considering making the transition from the more traditional online sales techniques to video will be left behind in the dust.
by: Bob Withers
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