subject: Small Beauty Salons Need Strength To Victory - Beauty, Cosmetics, Beauty - Hairdressing Industry [print this page] A do or do sales Service Positioning must be clear
Many beauty salons often sell products front, get behind the beauty, only cost 10 yuan or even do not charge fees by hand. This appears to beauty salon promotions new tactics, but in fact reflects the beauty positioning defects are not allowed. What we are professional beauty salon services or products manufacturers service agencies? Do not solve this problem, beauty salon services in the sales and obvious advantages will be lost. After all, thin on the ground till the fields, exhausted, not many crops.
Solution: clear exactly want to do their own beauty salon? If you are in sales of products Proxy Business, as long as the thinking of ways to build their own sales Network Provide quality services and will continue to be successful, if the amount is large enough to do, also get an additional rebate; if you only good at doing beauty, then do not give away, take technology into a cash cow.
Two prominent characteristics of a selling point selected target customers
Know if the owner is a passenger door, but not sure where its core customers, will inevitably result in flowing water customers are visitors to the passengers, unable to retain loyal customers.
Specific features: the shop never build customer profiles, beauticians, who recorded just by face, and so aware of the customer for a long time arrived, the guests have already become a guest of another family; blindly listen to customer feedback deny themselves, to change the product, lower prices or substantially renovated, in the absence of analysis, based on decisions made many errors; many salon owners in the Advertisement Propaganda, said he is spot governance experts is Lose weight Master, also can not forget their lines introduced lip liner tattoo patterns. Such a wide range of content and professional orientation, how to prevent customers misgivings? This is a feature that is a selling point in the appeal on the lack of accurate positioning.
Solution: create files for the loyal customers, dedicated Management Regular return visits. Through their Consumption Level to find their own beauty parlors operating characteristics: a high level or mid-range consumer, to win or the treatment of Member Services. And then widely publicize this feature, and on this basis for each client to provide the most attentive service.
3, family services should not be too strong need to establish a professional image
Many beauty salons like a big family working environment and happy. Although this relationship so that guests feel relaxed, but the same as at home free work attitude, it is difficult to establish the professional authority of the image of beauty. Because customers of beauty salons and home consumption or want a different sense of dignity, but also have good results guaranteed way to make long-term follow. Understand customer needs and changes, and more than blindly pro, although some can keep the loyalty of customers, but new customers will look to expand on the staying power. But also to the feelings of affection will often lead to pricing, there can be no higher price, but affect the development. Once the ground has to have a stand Investment To enter the field, through professional and excellent management, will immediately have the best quality of local high-end customer base. At that time, the dangers faced by beauty salons is getting thin profits, fewer and fewer customers.
Solution: Use professional language and professional Train Improve staff quality, enhance beauty salon services, establish a professional image. Rely on ties of affection is still a low-end customer service, and only with beauty experts, friendly service in order to have sufficient appeal to customers.
Strategy articles: One small VS large chain beauty salon beauty stores: to play a beauty consultant Education Effect
Present beauty competition large, roughly "large chain of beauty product retailers," "large chain of Beauty", "name brand skin care brands Beauty," "cheap beauty salons" and other categories.
Large chain beauty stores open more more, more than their volume, price and very cheap, and indeed beauty salons Retail Works great impact areas, these retailers do to attract a large number of ads. In this case, cheap beauty salons do not expect to win. Of course, not the price has been set too high. To maintain an appropriate competitive price and market yourself to maintain a reasonable distance, this way it will not be alienated customers, while there making money. Meanwhile, the beautician must play the role of the customer consultant, let them know which products really appropriate for them. Therefore, the beautician to educate customers and to improve their product requirements, such education is absolutely better than those who rely on retail advertising.
by: gaga
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