subject: Free Press Releases To Increase Your Online Visibility - Free Publicity Can Build Your Reputation [print this page] Learning how to write your own press releases will help you to build both credibility and visibility on the Internet. This is now a simple process, compared to previous days when you had to write in a particular style and then fax it to the editor of your local newspaper. Back in those days life was a lot harder for a person, especially a small business that wanted to get out your message. It was then a game of wait and see until they decided whether or not your story was truly newsworthy.
This all changed in the early 2000's, and now anyone can learn how to write and distribute their own press release that will be picked up by publications all over the world. The use of internet submissions helped many small businesses to get their message out in a way that it had never been before this time. So if you want to get your message out here are some things to consider.
The most important thing to remember is that keywords are an integral part of this process. The internet runs on words, your perspective readers will type in words and phrases and a search engine will return results. Since the internet runs on words your release must contain the keyword phrases that your target audience will be searching for when they are looking for more information on what you do in your business. This same principle applies if you are doing this to promote a charity or other type of organization.
There are many free services you can use to distribute your press releases, but you will find that the paid ones will get you more publicity and will be found for a longer time on the Internet. According to what you are trying to promote it may prove beneficial to pay for a service. Experiment with this for awhile until you can see which services are more beneficial to your needs.
The hook is the idea you want to share with your audience. It is what draws your audience into reading what you have to say in your press release. Whether you are announcing the debut of your new blog, a live event you are hosting, or something else that is happening with you and your business, hook the readers by including some information that will make them sit up and take notice.
by: Connie Ragen Green
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