subject: Increase Ecommerce Site Sales With Google Shopping [print this page] Running an eCommerce site is not easyRunning an eCommerce site is not easy. There are many obstacles that you have to overcome.
If you are the owner of an eCommerce site, the primary goal is to increase sales and revenue. To do that, you have to place your emphasis on two key factors - branding and the design of your site.
Branding is all about trust and credibility. If no one trusts your brand, you are going to have a tough time selling your wares. If you are new in the business, you can build trust quickly by selling branded items. In other words, you are aligning yourself with other well trusted brands in the marketplace. That will bring you sales more quickly.
Building trust takes time. Another way you can build trust quickly is to use technology. Whenever someone makes a purchase on the Internet, he or she wants to be sure that the transaction is secure. In other words, the payment information must be kept private and confidential after the transaction is complete.
To ensure that visitors can shop with peace of mind, make sure you invest in technology to provide the highest form of payment security to your shoppers. For instance, all transactions must be processed using the industry accepted SSL standard. You can process payments without using SSL. But if you do that, data may be hijacked by hackers. Having an SSL connection ensures that the data is encrypted, and only you (the intended recipient) receive the data. You can place logos on your site to show your shoppers that you comply with all standard industry practices.
Another way you can ensure a safe shopping experience is to use well reputated check out options. Google shopping is one such option. To use Google shopping, you will need to register for an account. Registration is free. Once you become a member, you can start using the tools that are provided by Google to create your payment links.
You can create simple text links, or "Add to Cart" buttons. Google shopping will provide you with code snippets for the buttons that you have created. You may then cut and and paste the code into your website. Whenever someone clicks on a payment link, he will be able to make payment and check out using Google shopping. Of course, for every transaction made, you have to pay a small fee to Google.
The benefit of using Google shopping is that the shopper doesn't have to fill in his credit card information. He is allowed to do so if he wishes. But if he already owns a Checkout account with Google shopping, he can speed up the process by paying from his existing account. In other words, it's much more convenient for a buyer to make payment (and much more secure) using Google checkout.
You can always provide multiple payment options and let your customers choose the preferred payment method. Some may choose to pay in Paypal, or by Credit card directly. Providing multiple payment options can help boost sales.
by: Gen Wright
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