subject: Playskool Toys Review What Types Of Toys Does Playskool Make? [print this page] With over a century in business, Playskool is one of the great old businesses serving the market of toys for young children. Originally named The Playskool Institute, the company was founded in 1901 by Lucille King who made wooden toys that were to be used as teaching aids to be used by children in a classroom setting. The company has been passed between several hands over the decades that it's been in operation, until it finally landed in the hands of Americas oldest game manufacturer Milton Bradley in 1968, which became the property of Hasbro Inc. in 1984.
Since its acquisition by Hasbro, Playskool has been in the habit of constantly refreshing its image, coming out with 9 new slogans over a period of 25 years. That's an average of a new slogan once every 3 years. The company's current slogan is "More Than Play", which it adopted in 2009.
Playskool manufactures several signature brands of toys which have become staples of childhood such as Play-Doh, Mr. Potato Head, Tinker Toys, Tonka, Lincoln Logs, Glo Friends, Weebles, Pipeworks, Transformers, Teletubbies, Arthur, Barney, Teddy Ruxpin, Baby Alive, My Little Pony and more. Playskool also manufactures products that are marketed towards new born and preschool aged children which are aimed at developing motor skills, such as the Kick Start Gym, the Tummy Time line, and the Step Start Walk 'n Ride.
With so many great products available, it's really no wonder that Playskool has been able to keep running for over a century. What childhood would be complete without those colorful clay-like blobs of Play-Doh, the distinctive smell of which will instantly bring adults back to their childhood days. Or those childhood hours spent making funny faces with a Mr. Potato Head doll and giggling at the results. And what young boy hasn't had a Tonka Truck or played around building houses with Lincoln Logs? And what young girl doesn't want a My Little Pony doll or a Baby Alive doll to love and nurture?
And the company continues to expand and improve, and is now manufacturing a number of extra products under the Playskool name such as baby care supplies, books, children's clothing, and even video games. Playskool has even brokered a deal that allows it to manufacture products for the popular Nickelodeon cable television channel, which produces many very popular childrens' television shows such as Spongebob Squarepants, The Fairly Odd Parents, Rugrats, All Grown Up!, The Adventures of Jimmy Neutron: Boy Genius, Winx Club, and more.
The Playskool Company is one of those iconic companies that have affected all of our childhoods, as you would expect from a company that's been running a successful toy business for over a century. Few other children's toy companies match Playskool's age, and fewer still match its success. Its products are in every home where young children play and learn. The company is definitely about "More Than Play". They make wonderful toys that build memories that last a lifetime, passing their success on to the next generation when those children grow up and become parents, to buy their children the iconic toys that they grew up with. From its start with wooden toys to its success today as a major toy company, Playskool is one institution that we all know and love.
See our Authors box below for a current list of the Top 10 Toys of the year
by: Paul G White
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