subject: How To Incorporate Sustainability In Your Companys 2011 Budget [print this page] Its been quite evident that top-performing businesses walk their talk on regarding sustainability. If businesses want to improve performance this year, then management should show its commitment to sustainability.
First, Managers should first be required to write what their plans are for this years sustainability efforts. Sustainability is everyones business, not just the top managements. With that said, employees should also be engaged. It does not stop with just energy and water reducing efforts. Employees should be well aware on what other steps can be taken, how to implement these, and how these benefit them. Employees, especially those in the first-line of direct communication with customers, can serve as a very effective means of compelling customers to believe in the company, and stay loyal.
Next is to, respond to top corporate customers requests for environmental data. Corporate customers are meticulous when it comes to forming ties with suppliers. They look for those that have impeccable records, even in the environmental aspect. A businesss environmental positioning can make or break a relationship with current and potential customers.
Next, Top management should next agree on the companys top sustainability goals for the year. These should relate with the companys business goals. A clear SWOT analysis (strengths, weaknesses, opportunities, and threat) and a clear definition of sustainability should be made. Take note of competitors sustainability efforts, expenses, and profits as well.
Lastly, increase sustainability efforts from management through merit bonuses. Adding measurable sustainability performances to bonus metrics inspire managers to implement sustainable practices among employees. Good and effective micromanagement translates to positive results for the entire company.
Sustainability is not only for external operations or marketing campaigns. Incorporating it into internal operations may prove to be even more effective, especially when the right budget is allotted for it.
by: Paul Davis
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