subject: 5 Things to Steer Clear of When Doing SEO Management [print this page] If you are taking care of your own SEO management or even if you are hiring a company to do it for you, than you should really understand that poor SEO management can actually get you banned with the major search engines. The following are some things that you should not do in order to promote your website, either because they are not effective or because the search engines frown upon them.
- Do not duplicate content from one site to another. Although this may seem like a way to help build up your reputation quickly, you will find that this method does not increase your integrity with search engines, you will not fool them, as they can spot duplicated content and will tend to reject it. - Do not link to sources that are not reputable, sites especially those with adult content and those that are potentially fraudulent could cause you trouble. Only link to sites that you know you can trust.
- Try to stay away from using redirect pages. These are pages that you connect to because they seem to contain some form of information that you are looking for, but when you access them you actually find out that they send you to another page that is merely an advertisement for something else.
- Keywords are very important to your website ranking, but keeping this in mind there is a problem with many websites that use what is known as keyword stuffing. This is a method by which a company puts up website or other web content where you find that just about every other word is their key word. These documents take away from the user experience and truly are not beneficial because search engines can spot the over use of keywords. This is also known as key word spamming.
- Doorway pages are those pages that are set up under one keyword but take you to a site with completely different content. They are really only in place to raise your ranking and anything that is being used for solely for this purpose is something that you should stay away from using.
5 Things to Steer Clear of When Doing SEO Management
By: Julie Johnson
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